Querétaro projects a tourist income of 479 million pesos per bridge

Queretaro, Qro. For the next holiday bridge, within the framework of Revolution Day and El Buen Fin, the entity is expected to capture an economic benefit of 479 million pesos, according to estimates by the state Ministry of Tourism.

For these dates, it is expected to receive 102,000 tourists, as well as to reach a hotel occupancy of between 75 and 80%, said the state Secretary of Tourism, Adriana Vázquez Mellado, “holiday bridges are a relevant opportunity to use tourism promotion strategies.” .

For these dates, a significant influx is expected in all tourist areas of the state, from the Historic Center to the wine area. In this regard, he recalled that the vineyard region alone receives 1 million tourists a year.

“Always, par excellence, the jewel is the Historic Center, it always has been, it doesn’t even need promotion. But at the national level, the number of visits we receive in the wine-growing area (…) This area is one of the largest at the national level, I think they will benefit greatly, it receives more than 1 million visitors,” he explained.

In addition, the proximity of Querétaro to the country’s capital makes the state a favorable destination for weekend tourism.

“Being so close to Mexico City, (Querétaro) offers a getaway, a breather, so I think everyone benefits, both forests and fields, the semi-desert area, Magical Towns, balloon flights, wines, cheeses , haciendas”, highlighted the state secretary.

Regarding the design of the budget and work plan for 2023, in the tourism sector, Vázquez Mellado highlighted that these projects are ongoing, for which they work hand in hand with various instances of both the public and private sectors.

In this sense, he recalled that due to the impact of the state works carried out on Avenida 5 de Febrero, in the capital of Querétaro, the agency redirected its strategies in terms of tourism.

Meanwhile, various branches of the sector are in a recovery process, after the drop in activity caused by the Covid-19 pandemic.

In the accumulated period from January to August of this year, the entity received more than 9.8 million tourists, a figure that represented a 53% recovery in relation to the more than 18.5 million that was received throughout 2019, according to records of the Ministry of Tourism.

Likewise, in the first eight months of the year, 3.1 million tourists were received per night, an advance of 68.8% compared to 2019 when the figure reached more than 4.6 million people.

Regarding the economic spillover of the sector, from January to August it totaled 13.5 million pesos, an advance of 94% compared to the 14.3 million pesos generated in all of 2019.

estados@eleconomista.mx