Cancun, QR. The Riviera Maya received 822,000 tourists in the last summer vacation season, which represented an increase of almost 22% compared to 2019, reported the Riviera Maya Hotel Association (AHRM).
Toni Chaves, leader of the hotel group that brings together more than 140 accommodation centers and allied members, highlighted that last July closed with an occupancy rate of 80% and in August it reached 76%, a percentage also above what was achieved three years ago. years before the covid-19 pandemicconsidered one of the best tourist years of the destination, when there was a demand of 73.5 percent.
The average occupancy in the destination in the first eight months of the year was 75.8%, with March and August being the months with the highest demand, with over 80 percent. In the last summer season, the tourist corridor between Carmen beach y Tulum received 822,000 vacationers, a figure much higher than the 625,000 received in 2019.
The hotel manager also reported that the tourist growth of the Riviera Maya It was also reflected in the increase in its lodging offer with 6,821 new rooms, since in September 2019 there were 48,166 rooms and by September of this year it reached 54,987, according to the State Secretariat of Tourism of Quintana Roo.
According to the projections of the Riviera Maya Hotel Associationfor the next autumn and winter seasons, average occupancies of 65% will be reached in September, 70% in October and up to 80% in the month of November.
Toni Chaves acknowledged that the good tourist moment recorded by the Riviera Maya It is due not only to a greater air connection, but also to promotional activities. “The AHRM will be present in a large number of events in the following year, such as the International Tourism Fair, in Spain; the ANATO Tourist Showcase, in Colombia; the Tourist Tianguis in Acapulco; a national caravan with Volaris in Morelia, Tijuana and Culiacán; a Road Show in the United States and another one in Canada, in conjunction with the Quintana Roo Tourism Promotion Council”, he said.
Furthermore, as part of its efforts to address the problem of staff shortages in the hotel industry, the Riviera Maya Hotel Association organized a survey that seeks to address this problem and propose efficient solutions to its associates, as well as to the government, among which are the organization of job fairs, creating job boards, providing training and improvements in safety and living conditions for people who arrive to join the labor force in the destination.
Finally, the hotelier mentioned the protection granted by a federal judge to order the city council of Tulum to install a trust with the purpose of making transparent the resources collected by the Environmental Sanitation Law so that they can be applied in areas of ecology, environment and public infrastructure.
“The association reiterates its willingness to meet with the authorities of Tulum to analyze this situation for the good of the municipality and its tourist activity,” he said.
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