San Francisco, Cal. Salesforce, whose main product is a customer relationship platform (CRM), announced the launch of a digital market (marketplace) of carbon bonds.
In this new marketplace, organizations will be able to purchase carbon credits (carbon credits) in the same way as if they were buying a product in Amazon or in Free market.
Carbon bonds are financial instruments that seek to reduce the emission of greenhouse gases, such as carbon dioxide or methane, into the earth’s atmosphere. Those projects that reduce the emission of dioxide into the atmosphere can sell these bonds to those organizations or companies that produce too much carbon dioxide to reduce their carbon footprint.
The platform called Net Zero Marketplace It is based on the commercial cloud of Salesforce, which, according to the company, does not produce carbon emissions. Its objective is to connect buyers of this type of financial asset with ecopreneurs, that is, entrepreneurs focused on protecting the environment and reducing carbon emissions.
“I travel the world talking to people about sustainability and they don’t get it. The math of carbon and how carbon moves, what are the numbers and what are the areas where we can take action does have an effect,” said Marc Benioff, CEO of Salesforce at a press conference.
According to consulting firm McKinsey, the carbon credit market is expected to grow to $50 billion by 2030.
Initially, the Salesforce platform will offer carbon credits for 90 projects in 11 countries in Africa, Australia, Europe, Latin America and the United States. It will be available to buyers in the United States starting in October 2022 and will expand to other markets starting in 2023.
Salesforce has had to ally with Sylvera and Calyx, companies similar to carbon bond rating agencies that guarantee the effectiveness of this type of financial asset, which can sometimes be misleading.
According to Corporate Climate Responsibility Monitor 2022, produced by the NewClimate Institute 2022 and Carbon Market Watch, many of the corporate claims about emission reductions are ambiguous. The 25 companies analyzed in the report, which generate around 5% of global carbon emissions, claim to be zero net in carbon emissions, although in reality they have reduced their emissions by only 40% in total.
Some of the projects that participate in the Salesforce carbon credit marketplace are those offered by Native, Pachama, Respira and South Pole.
rodrigo.riquelme@eleconomista.
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