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Activists called for a boycott of the Spanish brand “Zara” because of the designs included in its new collection that it launched last Thursday, and tweeters considered it inspired by the war in Gaza and supportive of the Israeli occupation.
What caught the attention of followers of Zara’s accounts in its new collection was the presence of pictures of a fashion model carrying what appeared to be a shroud, and in another picture she appeared from inside a shattered box that looked like a coffin and in front of her what appeared to be a corpse in a death bag. The pictures also showed scenes of destruction and a person as if he had emerged from between. The rubble, these images of the promotional campaign sparked a wave of anger and calls to boycott the famous brand among the public in the Arab world.
Followers said that the designs of the “Zara” advertisement, with all its details, seem to be inspired by scenes of destruction, corpses, and shrouds that symbolize Muslims before burying their dead, and that all of these scenes are seen by the whole world every day in the city. Gaza because of Israeli aggression It has been ongoing in the sector for 65 days.
Notice in the second picture, which is inside the box, there are two men supporting it (i.e. supporting the occupier), one of them holding the door, and the other restoring the box and in front of them are the bodies.
– Al-Jazi Tariq Al-Senafi (@AljaziAlsenafi) December 9, 2023
Through the hashtag #Boycott_Zara in Arabic and English, which topped the trend list in some Arab countries, tweeters called for a campaign to boycott the “Zara” brand, similar to the campaign to boycott a restaurant chain. McDonald’sand coffee StarbucksAnd other brands that supported the Israeli occupation in its war on the Gaza Strip.
If we do well in 3 months #Zara Its branches in Jordan are closed. Spread it everywhere and let your view of those who miss it be the same as your view of those who miss Starbucks and McDonald’s.#BoycottZara#boycottzara pic.twitter.com/ekCxZDg997
— Duha Ghunaim (@ghunaim_duha17) December 9, 2023
Bloggers pointed out that all the details of the advertisement were inspired by the genocide to which the people of Gaza were subjected, according to what they said. Some of them called on the Arab and Islamic governments to ban this brand in their countries, and described the “Zara” campaign as ridiculous and inhumane.
After the extensive campaign on social media platforms, the company was forced to delete some photos from its accounts. It is worth noting that the company is followed by more than 61 million people through its Instagram account.
I just looked at the pictures and remembered this picture!!
You fools, nothing in your advertising is coincidental or random. Every detail in the advertisement symbolizes something!
The whole idea of the advertisement was inspired by the genocide in #Gaza
Even the shrouds symbolize Muslims because you only use coffins for bodiesI wish you bankruptcy! @ZARA #BoycottZara #Gaza pic.twitter.com/VXVgeXi69y
– Nissan (@zainab_alaradii) December 10, 2023
The Zara account published pictures of its new collection, which appears to be inspired by images of destruction and bodies in Gaza. A short while ago, the account withdrew and removed some of these photos after it was subjected to major attacks and calls for a boycott. It means it’s too late.#Gaza_Alazza #Gaza #fond #boycott pic.twitter.com/aHZ2fMo52w
– khalil hanoun (@khalilhanoun) December 9, 2023
This is not the first time that fans of social media platforms in the Arab world have called for a boycott of Zara. In 2021, its main designer for women’s fashion, Vanessa Perelman, explicitly announced support for Israel in her response to Palestinian model Qaher Harhash.
Zara’s agent in Israel, Jovi Shovel, also hosted Israeli Minister of National Security Itamar Ben Gvir at his home. At that time, the Freedom Association, a group of human rights organizations, warned Zara against involvement in supporting the racist Israeli occupation, calling on the Spanish company to abide by international law and respect the decisions of Zara. United nations.
