Singapore and China, potential markets for Puebla

Puebla, Pue. Given the interest of the state government in seeking to attract more investment from Asia and that firms from Puebla venture into that market, the consulting and services sector for the industry plans to encourage agribusinesses to export next year, with Singapore and China as destinations.

Xavier Jara Castillejos, president of the sector affiliated with Canacintra, explained that it is about taking advantage of the vision of the president Miguel Barbosa Huerta on diversifying business opportunities for the entity, where the food sector has ample opportunities for its value-added products that they can be offered as gourmet type.

He indicated that it is about generating a link with the state Ministry of Economy to determine the number of firms that can be trained and design an exportable offer for that particular market, so initially they want to identify 10 and apply filters to choose half.

According to Canacintra’s diagnosis, the two countries where there are business opportunities demand coffee wines, coffee and liqueurs that are made in the Sierra Norte, as well as jams.

Jara Castillejos said that the producers in that area have the infrastructure in machinery and the crops to be able to venture into exports, but they had not visualized that opportunity because they work informally as they lack a brand.

He added that the objective is to select the companies and submit them to a standardization process that takes two months so that they initially have the brand and certification, which is known as regulation, and that they can also determine their export capacity and schedule the shipment of samples to Singapore and China.

estados@eleconomista.mx