An entrepreneur who began her enterprise promoting coconut oil in her 20s reveals how she has now branched out into skincare – and prospects are thrilled with the outcomes.
Lucy Willis, 30, from Hertfordshire, began her household enterprise Lucy Bee in 2012 promoting natural, Honest Commerce coconut oil.
She shot to fame when Joe Wicks, the Physique Coach, used her product in his Instagram ‘Lean in 15’ movies.
Now her enterprise has shifted its focus from meals to skincare together with pure deodorant, self-tan mousse, cleaning cream and physique scrub.
Excited prospects have taken to Instagram to share superb before-and-after photographs documenting the results of Lucy Bee’s merchandise, with some saying they noticed a distinction in as little as three weeks.
Lucy Willis, 30, began Lucy Bee in 2012 promoting natural, Honest Commerce coconut oil. She has now branched out into skincare. Clients have taken to Instagram to share their outcomes. Pictured, one girl earlier than (left) and after utilizing the Lucy Bee merchandise for 4 weeks
Physique Coach Joe Wicks was an early fan of Lucy’s coconut oil and used it in his Lean In 15 recipe movies. Pictured, Lucy and Joe smile for a photograph
Lucy, the particular person behind the model’s identify, defined her thought for the enterprise sprung out of her personal expertise of being identified as a coeliac at 18 months previous.
‘My mother and father needed to fully change their manner of consuming and begin cooking from scratch,’ she informed MailOnline.
‘Rising up I’ve at all times been conscious of what I put into my physique as I’ve at all times needed to examine labels and that is what initially gave me an curiosity in meals.
‘It additionally made me realise and have an curiosity in what I put onto my physique which naturally led me to have a ardour for the pores and skin and skincare.’
Lucy Bee’s first product was natural, Honest Commerce coconut oil at a time when there have been solely a pair in the marketplace.
Lucy stated: ‘We had been totally different to a number of manufacturers being rather more private. It was me posting and replying to followers and was extra like having a chat with associates than a giant company with a bulk customary response. We have continued that to today. It is how I work and I adore it.’
One girl noticed a tremendous change to her pores and skin after utilizing the Lucy Bee merchandise for 3 weeks. Above, the completely satisfied buyer shares the earlier than and after photographs on social media
Lucy Bee turned a family identify when Joe Wicks began utilizing her coconut oil in 2014.
WHAT IS COELIAC DISEASE?
Coeliac illness is a genetic autoimmune dysfunction during which gluten results in harm within the small gut.
Gluten provokes irritation within the small gut which impacts the physique’s capacity to soak up vitamins from meals.
The situation is estimated to have an effect on one in 100 folks worldwide.
One p.c – or three million Individuals – reside with coeliac illness.
There are greater than 200 signs of coeliac illness however the extra frequent ones are:
- Belly bloating and ache
- Persistent diarrhea
- Pale, foul-smelling, or fatty stool
- Weight reduction
The one therapy for the illness and is a strict gluten-free weight loss program.
Solely meals and drinks with a gluten content material lower than 20 components per million are allowed.
Supply: Celiac Illness Basis
‘He had simply began out together with his platform and movies and I at all times discovered them actually humorous as he was totally different to everybody else,’ Lucy informed MailOnline.
‘He messaged me and stated he cherished the model and used it on a regular basis so we began to ship him coconut oil after which after a few years began working collectively formally.
‘We began across the identical time and grew collectively which was actually nice to see. He has completed amazingly nicely and it has been nice working with him through the years.’
Lucy added: ‘Joe and I are associates however we not work collectively as a result of change in course of our enterprise and the place he was at together with his.
‘We stay associates and I like protecting updated with what he’s as much as by way of social media.’
Lucy Bee has not too long ago moved in direction of promoting magnificence merchandise reasonably than the unique cooking oil.
Lucy stated: ‘The plan has at all times been to enter skincare as it’s my background. I used to be simply ready for the best time.
‘Lucy Bee is a life-style model – we began with coconut oil which may be very versatile and we felt we might go in all instructions with the model.
‘The skincare vary is aimed on the majority of pores and skin varieties however largely delicate pores and skin as a result of elements we use.
‘Our intention is to create results-driven skincare merchandise that are sort to our prospects’ pores and skin, animals and the planet.
‘As I’m 30 now anti-ageing is vital to me so we’re incorporating that side into a number of our merchandise.’
Ethics and sustainability had been extraordinarily vital to Lucy when she launched her household enterprise.
‘All of our merchandise are comprised of scratch within the UK so it takes some time to formulate them, trial them and work on the very best and best suited sustainable packaging.
This buyer seen her pores and skin trying brisker, brighter and extra even after utilizing the merchandise
‘The whole vary is licensed by Vegan Society, Leaping Bunny and the place attainable Soil Affiliation.’
The corporate has a variety of skincare merchandise together with pure deodorant, self-tan mousse, cleaning cream and physique scrub.
There are a number of new merchandise launching this yr: Vitamin A Eye Serum, Vitamin C Iridescent Face Serum and SPF.
Lucy Bee’s first product was natural, Honest Commerce coconut oil at a time when there have been solely a pair in the marketplace
However the street to a skincare vary has not been with out a few bumps.
‘We truly launched a full skincare vary in 2018 after two years engaged on it solely to have to tug the vary inside a number of months of it launching,’ she informed MailOnline.
‘This was an enormous choice as an organization as we had put a lot work into it however there have been many points and we weren’t going to let a producer probably spoil every thing we constructed resulting from their lack of professionalism and what we had been promised.’
The Lucy Bee crew recurrently put up earlier than and after photographs on social media exhibiting their skincare product outcomes.
Lucy stated: ‘As you may see from the photographs, we now have seen nice outcomes from prospects utilizing the skincare vary.
‘The intention with these merchandise is to make pushed, pure and natural skincare merchandise which truly make a distinction to the pores and skin whereas being sort to the pores and skin, animals and planet.
‘The one factor that actually means essentially the most is when prospects say it has helped to construct their confidence and the way they really feel higher in themselves.’