Stampede for Prime Energy drink created by YouTubers KSI and Logan Paul as Aldi sell them for £1.99

An energy drink created by two YouTubers sparked carnage in Aldi stores across the UK this morning – as scuffles broke out in the aisles among desperate shoppers.

The Prime bottles – dreamt up by viral social media boxers and influencers KSI and Logan Paul – can cost as much as £20 online. At one point eBay featured a listing for one for £50,000.

It meant when Aldi announced it would be flogging them for as little as £1.99 it was inevitable demand would go through the roof.

Lengthy queues were seen forming from 6am with footage inside the shops showing adults tussling with children to try and get their hands on them.

It sparked scuffles and ugly scenes in store as children and adults alike scrambled for them

The Prime drinks – which can cost £20 online – was up for sale instore for £1.99 this morning 

Lengthy queues were seen forming from 6am as adults lined up with their children to get some

Aldi – which is Britain’s cheapest supermarket – had limited customers to one bottle of each flavour per person but people were seen attempting to grab more.

Student Kristina Sheppard, 19, captured a brief video from her local store in Sydenham, East London, as customers battled it out to get their hands on the limited edition drink.

She said adults were ‘pushing children’ and people were walking out with crates of the drink, which Aldi is selling for knockdown price of £1.99.

Kristina, a PE and Sports Exercise Science student said: ‘I got there at around 7.45am and I took the video at 8.04am.

There were troubling scenes in some of Aldi’s branches as the scrum to get the drink erupted

Aldi – which is Britain’s cheapest supermarket – had limited customers to one bottle of each flavour per person but people were seen attempting to grab more.

Stampede at Aldi for the Prime energy drink, which is made by two famous YouTubers

‘It was just hectic. I didn’t push anyone, but there was a lot of pushing and shoving going on.

‘I thought there was a limit of one bottle per flavour, but I saw people getting cases of them.

‘There were parents pushing children. There were kids between the ages of 7 and 14, they were being pushed out of the way.

‘One of the staff was shouting ‘parents, stop pushing the kids’. It was absolute carnage.

‘I just got my bottles and left, I didn’t want to stick around much longer.’

Hundreds of customers in Gravesend, Kent were packed shoulder-to-shoulder as they filed through one store to get hold of a bottle of the sought-after drink.

And there were large queues at the Aldi branch near the O2 Arena at North Greenwich in South East London.

While in Stapleford, Notts shoppers started queuing from 7am to get their hands on the product.

Adam Smith, 36, was one of them and calmly managed to get some before they quickly sold out.

He said: ‘Every child is obsessed with this Prime Hydration drink so my son insisted that we got up this morning before Aldi opened at 8am because they are stocking it.

‘We joined the queue at 7:20 and it was carnage but there wasn’t enough for everyone.

‘At least half the queue was disappointed and there were three per customer.. It’s absolutely insane for a drink.

‘We managed to get three as there were different flavours. They had them up the front near the checkouts and apparently, it’s a one-hit-wonder that they will not be restocking.

This Aldi store was extremely busy with customers desperate to get their hands on the drink

Some youngsters were seen climbing over the aisles as they battled to try and get the drink

‘Once it’s gone, it’s gone. Each store was limited to a certain amount and that’s it.

‘There were about fifty people in front of us with at least a hundred behind us.’

The drinks are so popular due to the fame of the two figures behind the beverage.

KSI has a huge 24 million YouTube subscribers, while Logan Paul has 23.6 million.

On social media one shopper was critical of the queues.

He said: ‘I’m sorry, but really all of this over a drink, there are for more important things in life than a celebrity drink.’

Another person simply added: ‘Absolutely crazy.’

On the Isle of Wight, stock sold out within three minutes of the store opening.

Sam Ford tweeted: ‘Aldi on the Isle of Wight was sold out within three minutes of opening. Nothing but Prime at the checkouts.’

The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul

Logan Paul (right) and KSI (left) exchange punches their pro debut cruiserweight fight at Staples Center on November 9, 2019

As is the case with all of Aldi’s Specialbuy products, once the stock in store has sold out, it will not be replenished.

A spokesperson for the supermarket said: ‘Aldi has primed its shelves to stock the latest internet sensation, Prime Hydration Drink.

‘The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on December 29.

‘The drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!

‘The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product.

‘The drink, which is 10 per cent coconut water, contains electrolytes and B vitamins and BCAAs, has zero sugar and around 20 calories per bottle.

‘Aldi shoppers can choose from three different flavours: Blue Raspberry, Lemon and Lime, and Ice Pop.

‘Prime Hydration Drink lands in Aldi stores on 29th December – but is only available while stocks last.’