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Starbucks had 28.7 million rewards members as of the end of Q4 2022, the company told investors on November 3.
Starbucks
Those rewards members generate over half of US sales, Starbucks said.
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Dunkin’ is privately held, and declined to share membership numbers with Insider.
Dunkin’
Both rewards programs have loyal adherents with strong reactions when aspects of the programs changed.
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Source: The Washington Post
Starbucks’ reward system is based on stars, with one start earned per $1 spent.
Starbucks
As users accumulate stars, they can be exchanged for drink customizations and smaller rewards, up to more premium food and coffee beans.
Starbucks
For 25 stars, or $25 spent at Starbucks, you’ll get a drink modification in the form of an espresso shot, alternative milk, or addition of flavored syrup.
Starbucks
50 stars will get you a free basic hot coffee or tea, or an item from the bakery display.
Starbucks
150 stars is the highest level for beverages, and you can get one of the premium hot or cold drinks Starbucks is known for, or a breakfast sandwich.
Starbucks
Not all stars necessarily cost $1, though.
Starbucks
Starbucks regularly has double star days or has challenges where you can earn more stars for less money.
Starbucks
For example, I currently have an offer to get 30 bonus stars if I spend $10 in the next few days, which would give me a free espresso shot, or get me halfway to a free coffee or tea.
Starbucks
Spending with gift cards or a digital Starbucks card gives you double stars, with two per each dollar spent.
Starbucks
Dunkin’ just made major changes to its rewards program, rebranding Dunkin’ Perks as Dunkin Rewards.
Erin McDowell/Business Insider
Source: Insider
The new Dunkin’ rewards more closely resembles Starbucks’ program, with options for redeeming points at different tiers.
Abigail Abesamis
Like at Starbucks, Dunkin’ customers accumulate points based on how much they spend at the chain, gaining 10 points for every $1 spent.
Dunkin’
Once customers hit a certain threshold of visits they can earn an additional two points per dollar for three months.
Dunkin’
More points can be exchanged for more expensive items, starting at just 150 points for small treats up to hundreds of points for drinks and foods.
Dunkin’
Dunkin’ and Starbucks don’t carry all the same items, but some of them can be compared.
Dunkin’
Dunkin’s rewards have a lower barrier to entry, with only $15 of spend to get the lowest tier rewards including an espresso shot.
Dunkin’
