Strategies to bring more customers to your e-commerce

There are a few days left until Christmas and last-minute purchases will skyrocket, as there are those who buy gifts in advance. A study carried out by CleverTap identified that more than 50% of consumers do their Christmas shopping when the month of December begins and on 15% of them up to a previous week to Christmas.

This situation can be taken advantage of by your business and increase sales, since having a stocked e-commerce, with fast deliveries and good customer service can be the difference compared to competitors.

inventory availability

Have the portal updated and that in real time indicates the product availability is essential, this can help the consumer to make quick purchasing decisions, during the last hours of Christmas shopping.

It is also necessary to provide digital gift guide that is constantly updated or geo-targeted ads that allow you to make the purchase and pick it up at a place that is close to you.

Indicates shipping date

Being transparent about the shipping time is important, as people expect to have the products in time for Christmas and if it arrives after the date, it is likely that the consumer will give up the purchase.

To do this, you can place a deadline or countdown date in the online store to make the purchase and for the products to arrive on time. You can also do an email marketing campaign letting consumers know what the last to buy and ensure that items arrive before the date.

Expedited shipping can also be offered, with a minimum purchase or extra cost and gift wrapping for an additional cost.

offers promotions

Offers are always attractive to consumers, so you can provide promotions like buying three items and getting the fourth free, free shipping, because 60% of consumers are willing to add more products to their cart to get free shipping.

Among the main reasons for abandoning the shopping cart are having unexpected purchase costs (25%), account creation requirements (22%) and needing more time to investigate (17%) indicate data from CleverTap, therefore, the days before Christmas are the opportunity to remind users that they have products in cart and remove the barriers that led them not to make the purchase.

“If the cart is abandoned, a push notification will work as a reminder to complete the order, if this notification does not meet the objective then an email can be sent. If there is no reaction within 2 days, it is recommended to send another push notification or message”.

If the above did not take effect, you can choose to offer discounts buying within a certain time limit.