Televisa adds 12 million viewers and gains 6 share points after its content alliance with Univisión

Grupo Televisa added 12.5 million more people to its viewership quota and also gained almost six share points in the open television market in Mexico City in 2022, one year after the combination of its assets from audiovisual content with those of Univision.

The data could still improve for this broadcasting company, given that the numbers presented correspond to the period January-October past and in detail indicate that Televisa added 12 million 423,006 viewers and a quota of 5.94% more share in those ten months when comparing these figures with the same period of 2021.

More in round numbers, a report from the INRA measurement house indicates that Televisa channels were seen by 56.20 million viewers from January to October only in the capital, compared to 43.79 million viewers a year earlier and in the same square.

Even more, in October 2021 Televisa’s share in Mexico City, accounting for the added data of its four channels, reached 27.7 percent. A year later, the mark stood at 33.9 percent.

In April 2021, Grupo Televisa and Univisión formalized the formation of a new entity for the production of audiovisual and streaming content, with a view to achieving a turnover of 4,000 million dollars per year in a potential market of 600 million Spanish-speaking viewers from all over the world. world.

In this way, “Televisa-Univisión” was born, accompanied by shareholders such as Softbank, Google and Liberty Global, among others.

Televisa-Univisión then promised to dedicate itself to the production and distribution of content, and to also leverage on a programming library originally from Televisa of more than 300,000 hours and its production capacity, of some 86,000 hours in 2020.

The idea of ​​the operation also includes the generation of efficiencies and the sharing of assets, which is why Televisa’s historic Channel 2 will soon have a journalist from Univisión to lead its stellar newscast, until now the most watched in all of Mexico.

“The sum of the assets in terms of content production and distribution of both companies through broadcasting, pay TV, digital and Internet transmissions are highly complementary and allow the creation of an unparalleled ecosystem to meet the growing demand for content ”, Televisa said in April 2021.

The strategy began to generate results in 2022, this by observing INRA data regarding the performance of Televisa channels in CDMX and its metropolitan area.

In the period, the channel “Foro TV” managed to add 2.45 million viewers and touch the mark of 11.45 million viewers between January and October. “Channel 5” advanced at the same time with 2.20 million consumers, up to 14.12 million viewers. Only the channel “El Nu9ve” lost users in those ten months: more than 405,000 users and placed its level at 1.87 million viewers.

But “Las Estrellas” remains the jewel of Televisa on open television and is the channel of thirty million, because until October it had gained 9.37 million viewers and left the mark of 33 million 911,970 viewers achieved from January to October 2022. .