Tesco upgrades ‘reduced to clear’ areas amid cost-of-living crisis

Tesco is upgrading its ‘reduced to clear’ areas in stores with new, permanent signage as increasing numbers of customers seek out the items in an effort to cut costs. 

The facelift for the areas will include new banners reading ‘Reduced in price. Just as nice’. 

Previously, yellow-stickered items were deposited on unmarked shelves at certain times of the day. 

The areas will be rolled out to 100 stores by Christmas and more throughout next year. 

It came as chaos broke out at one of the supermarket giant’s stores yesterday around the reduced priced food section. 

Tesco is upgrading its ‘reduced to clear’ areas in stores with new, permanent signage as increasing numbers of customers seek out the items in an effort to cut costs

The grocer hopes the revamp will tempt the 29 per cent of customers who said they would buy reduced items more often if the section was made more visually appealing. 

‘Reduced to clear’ items include products such as salads, meat and bread which are nearing their expiry date, as well as discontinued items. 

Chaos broke out at a Tesco supermarket yesterday as desperate shoppers fought for discounted food.

Customers grabbed and pushed each other in front of children as they scrambled for cheap yellow sticker items.

A Tesco staff member had to move out of the way quickly as the aisle descended into chaos.

Tesco said today that the drive to encourage shoppers to the deals was also part of its ongoing efforts to cut food waste. 

Chaos broke out at a Tesco supermarket as desperate shoppers fought for discounted food. Customers grabbed and pushed each other in front of children as they scrambled for cheap yellow sticker items

Nearly six million TikTok users have watched the video since it was uploaded to the social media site

Tesco chief customer officer Alessandra Bellini said: ‘We want customers to spend less at Tesco, and our ‘reduced in price’ sections in stores now offer the reassurance that these products are just as nice and are another reminder there’s great value to be found on every aisle at Tesco.’

Increasing pressure on household budgets has led to a sharp rise in the number of shoppers looking for yellow sticker deals. 

A new YouGov poll commissioned by Tesco found that 69 per cent of shoppers now look out for markdowns in store, with 33 per cent of customers seeking these reductions more frequently. 

Meat products are the most popular reduced item, followed by ready meals, vegetables and desserts. 

Of those who watch for yellow sticker reductions, 71 per cent said they were a cheaper option when they want to eat the food straight away and 51 per cent said it was a cost-effective way to stock up the freezer. 

MailOnline has asked Morrisons, Sainsbury’s, Waitrose, Lidl, Aldi and the Co-op if they will be taking similar measures to address the cost-of-living crisis.