The 10 news of 2022 about Technology that you should read

With the emergence of the global pandemic in 2020, e-commerce exploded, but so did cyber attacks. New internet-based companies emerged and the use of technology in Latin America increased.

On the other hand, social distancing sparked new podcast listeners and more companies invested in digital marketing. And our reporter Rodrigo Riquelme stood out for his coverage of technology issues.

1. What are the digital marketing trends for 2022?

By Itzayana Rios

This content, published in January, lists the 12 trends that would mark 2022in terms of digital marketing. From the use of influencers, to the importance of TikTok. Technology and marketing merge to benefit business objectives.

The objective was to show how companies could apply these trends to their strategies.

2. Court of Mexico condemns Google to pay 5,000 million pesos for moral damages

By Jose Soto Galindo

Google Inc. was sentenced by a Mexican court to pay 5,000 million pesos to Ulrich Richter Morales. According to the Eighth Civil Chamber in Mexico City, Google is responsible for allowing the creation and dissemination of a blog, within its Blogger platform. In said blog, Richter is linked to drug trafficking, money laundering and document falsification.

Judge Judith Cova determined that Google is responsible for tolerating and allowing the illegal publication, worldwide, of content in an unjustified manner. Google appealed the decision and lost. Ulrich Richter Morales is a lawyer who has had TV Azteca and Proceso Magazine as clients.

3. E-commerce in Mexico represented 11.3% of retail sales in 2021: AMVO

By Rodrigo Riquelme

From 2019 to 2020, e-commerce in Mexico increased 81%. However, by 2021 it decreased. Despite the slowdown, the digital channel represented 11.3% of total retail sales throughout the Republic. The figures are based on a study by the Mexican Association of Online Sales (AMVO).

Throughout 2021, of the population that bought on e-commerce sites, 55% were women, between 25 and 44 years old, and 30% of them live in Mexico City. Most of the purchases were made from smartphones.

4. Podcast Mexico 2022: 34 million users will listen to a podcast per month

By Rodrigo Riquelme

According to data from PwC’s Global Entertainment & Media Outlook 2021–2025, during 2022, 34 million people listened to podcasts in Mexico. The production of this type of content is in charge of both production houses, media groups, or independent producers.

With the increase in listeners, podcast ad spend also rises. It is expected that by 2025, the amount of advertising will be 44 million dollars, only at the national level. The podcast audience in Latin America they are mainly men (53.68%), from 25 to 44 years old, with university studies.

5. What is the Rappi Mafia?

By Rodrigo Riquelme

The Rappi company was founded seven years ago in Colombia. It is one of the most important delivery companies in Latin America. In addition, it is the hotbed of more than 100 startups. Many former Rappi workers have created their own businesses in various countries. Among those companies are: Plerk, Clara, Ualá, LaHaus and Tül.

Many of the entrepreneurs that emerge from the Rappi effect (known as the Rappi Mafia) are now suppliers of the same company.

6. Cybersecurity Mexico 2021: ransomware and credential theft

By Rodrigo Riquelme

Brazil and Mexico are the Latin American countries that suffer the most cyber security attacks. Half of Internet users in our country stated that they were the victim of some type of vulnerability in the last 12 months. Among the main effects are: theft of information, financial fraud, phishing, leakage of sensitive information and identity theft.

The ransomware These are attacks that seek to hijack information or infrastructure from a company or government agency to later ask for a ransom. In Mexico it happened to the National Lottery. The Avaddon ransomware operators stole information from the back office. The National Institute for Transparency, Access to Information and Protection of Personal Data (INAI) also suffered an attack.

Attacks can be deceptions that target specific people who have credentials to access information or through the exploitation of a vulnerability.

7. Why did the Colombian Merqueo leave Mexico?

By Rodrigo Riquelme

Merqueo, a Colombian online supermarket company, has left Mexico. The reason was that the investment of funds from Venture Capital began to decrease. For this reason, Merqueo adjusted its operation to face the environment.

However, the only ones who know the exact reason why Merqueo exited the Mexican market are its executives and perhaps some of its workers. The Economist looked for the representatives, but they did not respond.

8. Mercado Libre supports hacking; affected 300,000 users in Latin America

By Rodrigo Riquelme

Part of the source code of the Mercado Libre site was violated. Someone unauthorized accessed him and the data of 300,000 clients in Latin America. The LAPSUS$ group claims responsibility for the attack, just like it did Samsung.

Mercado Libre activated its security protocols and carried out a thorough analysis. The total number of unique users they have is 140 million and it is Amazon’s main competitor in the region.

9. Experts compare cybersecurity law initiatives in Mexico

By Rodrigo Riquelme

Three cybersecurity initiatives, presented by Mexican legislators, show gaps in definitions and criminalization of crimes, according to the categories established by the Council of Experts on Regulation and Cybersecurity (CERC).

The initiatives of the senator for Morena, Lucía Trasviña; of the PRD senator, Miguel Ángel Mancera, and of the deputy of Morena, Javier Salinas Narváez, were analyzed by members of the Council of Experts in Regulation and Cybersecurity (CERC). Senator Trasviña’s initiative lacks a definition of cybercrime, representative Salinas Narváez’s does not have a definition of risk, and Senator Mancera failed to include a definition of cybercrime in his proposal.

10. The technology business in Mexico grew 9.6% in the first quarter of 2022

By Rodrigo Riquelme

In 2022, the Mexican information technology (IT) industry grew in its turnover, in the second quarter, according to the records of the Select consultancy, specialized in the information and communication technology (ICT) industry.

In Mexico, the invoicing of businesses related to technology grew 9.6%. Despite this, the federal government has only spent 10% of the technology budget for 2022. Video streaming accounted for 17% of the sales of telecommunications services in the first quarter of 2022. The main service that constitutes the business of the technology in our country, is the cloud storage.

itzayana.rios@eleconomista.mx