Regulators in the European Union have ruled that platforms Meta Facebook e Instagram they should not require users to accept personalized ads based on their digital activity, the Wall Street Journal reported, citing people familiar with the decision.
The resolution was approved on Monday by a board representing all of the European Union’s privacy regulators and could limit the data Meta can access to sell such ads, the article added.
Shares of the company were down 2.5% in morning trading.
The board ruled that EU privacy law does not allow Meta’s social media platforms to use their terms of service as a justification for allowing advertising based on online activity, according to the outlet.
Meta did not immediately respond to a Reuters request for comment.
The rulings, which have not yet been made public, do not directly order Meta to change its practices, but instead ask the Irish Data Protection Commission to issue public orders reflecting its decisions, along with significant fines, according to Article .
Meta’s European headquarters are in Ireland.
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