the great Winter Ball, a tourist attraction in the Historic Center of CDMX

The site Ruin New which is located on Calle de Mesones in the Historic Center of the Mexico City becomes the scene of the Christmas Ball, an important passage in the history of Harry Pottera different way of living the season.

And it is that Fever, the world’s leading entertainment and leisure discovery platform, brought the event to Mexico City “Harry Potter: The Great Winter Ball” and decided to install it in a space listed as a Historic Monument by the National Institute of Anthropology and History (INAH).

The experience is based on one of the most iconic moments in the Harry Potter saga, the Yule Ball Christmas Ball”, which is described in the fourth book, entitled Harry Potter and the Goblet of Fire, written by JK Rowling.

The attendees, many of them are assumed to be Potterhead or Potteric, a name given to fans of the series Harry Potterattend the appointment of The Great Winter Ball Dressed in your Wizarding World costumes (magical world) or gala dresses, becoming a national and international tourist attraction, since fans of the saga come from various countries, mainly from Latin America.

The experience

Ruin New it becomes the ideal space to select the preference of one of the four houses of magicians of Hogwarts: Gryffindor, Hufflepuff, Slytherin y Ravenclawwhere the shields, magicians and colors frame the experience.

The program of the eventHarry Potter: The Great Winter Ball” includes: homecoming dances, waltz of champions, fashion show and the freestyle dance. It should be noted that in the stories developed by J. K. Rowlingthe houses are divided by not physical attributes, but mental, aptitudes, thoughts and in the visit they are well represented by the hosts of Gryffindor, Hufflepuff, Slytherin y Ravenclaw.

On the dance floor, the space established by the goblet of fire stands out, considered the judge in the Triwizard Tournament, for which the attendees give their names so that the goblet chooses a student from each school and with this, it is determined the dance champion

In the facilities there are badges with QR codes, to answer a trivia and obtain a digital gift. Most of the visitors, mainly millennials and centennials, are looking for the best places to make their mark on their Instagram, and learn the right steps to The Great Winter Ball.

The decoration is phenomenal and the bar is worth visiting, as it has creations for cocktails and mocktails, such as: Godric Gryffindor’s sword, Salazar Slytherin’s locket, Rowena Ravenclaw’s diadem, as well as the famous butter beer (Butterbeer). They also sell foods such as: the Lago Negro dish, Christmas salad, chocolate mousse, cheesecake, among others.

“Harry Potter: The Great Winter Ball”, in addition to being presented in Mexico City, will be presented in the cities of Montreal (Canada), Houston (United States) and Milan (Italy).

Harry Potter, the mark

The saga has seven books that have more than 500 million copies and that is translated into 80 languages. As for the Harry Potter films, the box office collection is close to 7.8 billion dollars, an amount greater than the Gross Domestic Product (GDP) of Monaco in 2021 (6.816 million dollars) or 57% of GDP. From jamaica.

According to Statista, the box office collection of the adaptations of the saga Harry Potter to the cinema worldwide at the end of November 2021 is:

• Harry Potter and the Deathly Hallows 2 was $1.342 million.
• Harry Potter and the Sorcerer’s Stone was $1.009 billion.
• Harry Potter and the Deathly Hallows 1 was $977 million.
• Harry Potter and the Order of the Phoenix was $942 million.
• Harry Potter and the Half-Blood Prince was $934 million.
• Harry Potter and the Goblet of Fire was $897 million.
• Harry Potter and the Chamber of Secrets was $880 million.
• Harry Potter and the Prisoner of Azkaban was $797 million.

The Harry Potter franchise includes a stage production, a digital publication, a video game imprint, and The Wizarding World of Harry Potter, theme parks at various Universal Parks & Resorts theme parks around the world is valued at $25 billion, according to CNBC.

patricia.ortega@eleconomista.mx

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