The proptech unicorn Tuhabi will invest 250 million dollars in the purchase of used housing

He marketplace of used housing Tuhabi plans to double its size in 2023 and as part of its expansion strategy in Mexico and Latin America, the company projects an investment of more than 250 million dollars for the purchase of real estate in the coming months.

After having become the first proptech unicorn based in the country, the company had an annual growth of more than five times during 2022, the firm dedicated to the purchase and sale of proptech reported. used housing through digital channels.

According to the company, throughout this year, Tuhabi has accompanied 26,800 families in their purchase and sale of housingwith a direct investment of 100 million dollars in Mexico.

After a year of operations in the country, today it has a presence in the State of Mexico, Mexico City, Guadalajara, Monterrey and their metropolitan areas, with an operation based on data, technology and innovation.

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“What makes us most proud this year is having accompanied more than 26,000 families. Having reached the main cities to meet the needs around the residential market is what drives us to continue looking for technological solutions for the coming year”, commented Gerardo Fernández, general director of Tuhabi in Mexico.

Data and financing, Tuhabi’s strategy

One of the growth strategies of proptech has been to bet on innovation. Among the initiatives this year, the launch of Habimetro stands out, the first free and online tool based on data to know the market value of a home.

Likewise, during 2022, the company entered the market with Habicredit, where it partnered with financial institutions to expedite the process of application, approval and disbursement of mortgage loans to expedite the homebuying of its users.

Another of the steps that Tuhabi took was the acquisition of Okol, a company that included the Tu Cantón and Propiedades.com brands.

Looking ahead to 2023, Gerardo Fernández highlighted that the objective is to strengthen its operation in Mexico, to do so, it will use its data and technology capacity to continue automating processes in the sale of housing.