The Suburban Train, provocative of tourism

Now, more than ever, talking about passenger trains in Mexico is talking about tourism, although Planeación seems to be a station that will not appear on the route of the Mayan Train, the giant 1,500 km long under construction.

In recent years, due to its environmental benefits, the rail service in Europe has been gaining ground over air transport, with all its strong low-cost airlines. Traveling for pleasure, business, work or study seeing landscapes will never be a discomfort. Yes the delays and the wagons full.

With the heat at all that it gives and prior to the celebration of its 15th anniversary, the Suburban Train published a few days ago on its social networks a trivia to obtain a double pass that allows entry to a cinema, which was accompanied by the following provocation: show us that you are the best tourist in CDMX and Edomex.

It is true that the most immediate comments have been complaints about the service, it is a strategy worth noting for its intention to promote tourism in its own way, especially since there is hope that said train will soon become the main means to take passengers to the Felipe Ángeles International Airport (AIFA) in about 40 minutes.

How much benefit can a tourist exhibition generate along the route or in its stations with the collaboration of the public and private sectors? A lot. Any initiative that helps give it its value is appreciated.

In addition, in terms of business the opportunities are several. VivaAerobus is clear that the high flow of people daily represents potential buyers and that is why it has a point of sale in the Buenavista terminal. From the train to the plane.

The trivia, as the first action of celebration of the Suburban Train, will remain in the minds of the users.

After the pandemic, various companies, tourist destinations and others are betting on attracting customers with actions of this type. Of course they are positive and give good results, but you have to do them well, well.

For example, in February, Volaris published a trivia on its networks on the occasion of the premiere of the boxing movie Creed III and the results, it is known, were good.

An expert on these issues, the Commercial Director of Romanos Social Media, Alejandro Gómez, says that it is very important “not to be afraid” of the legal regulations on promotional matters to implement sweepstakes, contests, promotions, dynamics, trivia and more. Not even the costs.

On the contrary, it suggests betting on the adequate cost-benefit analysis of each response action. Last year, he collaborated with Air France to carry out a dynamic (Virtual Puzzle), on the occasion of the 70 years of its connection with Mexico and the parties were satisfied.

While other forms of quinceañera celebration and tourism promotion are seen on the train, on Friday, May 12, at 5:00 p.m. you can have a good time listening to the Symphony Orchestra of Alcaldía Cuauhtémoc.

alejandro.delarosa@eleconomista.mx

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