How to make a business that started at home grow and reach millions of people? There are many strategies used, but one of the most accessible both in time and money is the use of marketplaceswhere with a simple click, thousands of people both nationally and internationally can find sales opportunities.
Examples of the impact of using marketplaces to grow as a business are Früvethy, Indecent Old Man and Silver Lovefor whom what began as a dream or following a tradition, today has become something that captivates thousands of people in the country who access their offer through the e-commerce.
Currently, of the 4 million small and medium-sized enterprises (SMEs) registered in the country by the National Institute of Statistics and Geography, six out of 10 sell online, especially from the sectors dedicated to beverages and food with 42%, indicates the Mexican Association of Online Sales. Of those who sell this way, 70% do so through marketplaces y retailers.
Among the preferred channels to position oneself, it stands out Free Market with 73%, followed by Amazon with 54 percent. Proof of this is that more than 150,000 SMEs are on the platform, 50% more than in 2021, whose sales represent 47% of the total turnover of the site, indicates Mercado Libre.
Example of the people they have found in marketplaces an ally to grow, are the sisters Nina and Estefanía Escamilla, originally from Oaxaca who had the dream of create healthy food, rich and that will last to the extent that astronauts could take them on their missions. That’s where the idea of creating freeze-dried fruit and vegetables arose, which would also allow the strengthening of small producers in the region, especially women.
“We are a company dedicated to making healthy foods with freeze-drying technology, which the easiest way I understood it is by thinking about how astronauts take their food to the moon. It’s a cold dehydrated process because it preserves all the nutrients, but you eliminate the humidity”, expressed Nina.
During the presentation of their short film in Film Stories, by Mercado Libre, they indicated that their offer is snacks such as strawberries, bananas, mangoes and apples, some with chili, among others, which contain less than 100 kcal, are free of added sugar and preservatives. They also offer fruit flours, flavored powders and granola, all under the same principle.
Part of its model is based on the inclusion of women, who are the soul of the company from the operational, productive in the field, administration, among others.
“The pandemic impacted us like it did everyone else and when looking for where we were going to sell the products, because the stores were no longer open, we looked for the simplest and most practical way to create a store”, being the e-commerce the best option to continue promoting the business.
dirty old man
Another of the businesses that has been maintained for a marketplace es Viejo indecente, a brand of Mezcal, also originally from Oaxaca that began as part of the family tradition of the Lucas family and that today reaches all of Mexico.
José Lucas, a mezcalero teacher, indicated that from his great-grandparents he produces the mezcal and it has been over the years that they have been perfecting the technique that they teach today to the little ones. This tradition has been exercised for eight generations.
“It’s customary, what our father has instilled in us and what we want is to continue teaching it from the planting of the agave to production,” said José’s son.
As part of the growth that the Lucas family was looking for, there was selling the brand to someone, so they found partners who could achieve it and one of the initiatives that has been carried out is to take it to the world of e-commercespecifically in marketplaces.
“We began to realize that we reached people we thought were not our clients, but today we are in cities that we would not have reached before. We began to sell much more and that allowed us to survive the pandemic,” the family said.
In Puebla, another business that has grown with the help of technology is Amor Platería, which also grew out of family tradition 36 years ago and which Marco Antonio Moreno decided to follow seven years ago.
The business that started from the hand of Marco’s father, began with the silver jewelry making and until 1998, it was established as a family business where Marco entered to learn the techniques.
Taking the reins of the business, Marco decided to change the baroque style designs typical of Puebla, to bring Mexican myths and legends to life. This is how they create from wrestler masks in pendants or earrings, to jaguars, skulls or hummingbirds. Seeking to break out of local sales, they thought of expanding through the e-commerce.
“Promoting online sales on the platform, they began to see and buy us, not just a piece, but even a collection. Selling online allowed us to broaden our horizon, not only in Puebla,” said Marco.
The pieces made have the least carbon impact so they are sustainable, they are made with .925 silver and also Swarovski marquise.
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