Tips to increase the sales of your business during the Super Bowl

Mexicans are already preparing for the Super Bowl and according to data from the NFL Mexico, the league of football it is the second most watched in the country after Liga MX with approximately 45 million viewers

According to the Chamber of Commerce, Services and Small Tourism of Mexico City (Canacope), in 2020 the consumption related to this sporting event generated an economic spill of 740 million pesos in fast food.

In addition, families spent on average 600 pesos in drinks and food, an expense that can be increased to 1,000 pesos if it is a meeting of several people. For this year, spending is expected to increase, due to the reduction in Covid-19 cases and the economic recovery that has taken place in the country.

Omar Armendáriz, president of the National Chamber of Commerce, estimates that fast food sales during the sporting event increase 12%, compared to a normal day.

For this reason, the Super Bowl is a good time for businesses, especially small and medium-sized companies, to develop marketing around the event. According to Iván Santos-Muñoz, Country Manager of Groovinads in Mexico, doing so allows SMEs boost the sale of products and services, as well as consumer loyalty.

It specifies that the promotion should be before and during the event, since data from the Mexican Association of Online Sales indicate that seven out of 10 people probably make an online purchase before or during the game, while 38% will order food from delivery apps.

Products of greater consumption

Snacks, fried foods, peanuts and nachos are the favorite foods (72%), followed by alcoholic beverages (52%) and proteins and vegetables (47%).

In addition, a study carried out by Wild Fork Mexico says that the arrachera, frieschicken wings and hamburger are the foods preferred by fans.

To increase sales, SMEs can offer special promotions if the order is anticipated, they can also offer a discount if a minimum amount is purchased.

In the case of businesses focused on deliveryone option is to offer special edition merchandise of the Super Bowl, such as a promotional glass or an article alluding to American football.

You can also make it easier for the consumer to purchase the products by implementing various means of payment and using technology such as WhatsApp Business to offer a better service and close the sale more easily.