It is time for your business to go green. According to recent reports, consumers, specifically millennials who make up a huge chunk of the consumer market, veer towards eco-friendly brands. This particular generation thumbs down any company that harms the planet.
The report polled Americans for 12 years to get an idea about consumers’ stand on sustainability. The green movement has gained traction in recent years, and trending data reveals that 90% of millennials will purchase from businesses with a social and environmental conscience. It also helps with word-of-mouth marketing since they will recommend these brands to a friend. There are many ways your business can start being eco-friendly such as utilising compostable bubble mailers as packaging for your products.
Lowers production costs
Products must be attractively presented to consumers. This fact reverberates in social media, where visually stimulating products are constantly being posted. It is a common business strategy to make amazing packaging to create a unique brand and stand out from the competition. The packaging creates a positive impression that influences buying decisions.
Packaging can become a costly investment since it needs to be designed, manufactured, and labelled. If you utilise plastic for packaging, it can harm the environment and, in some cases, people’s health.
As a business owner, you have the option to go green by recycling and reusing materials to lessen your product’s impact on the environment. Choosing green materials also brings down production costs since they are relatively cheaper. It is healthy for your pocket as well as the planet.
Protects the health of your consumers
Nonbiodegradable materials harm people’s health. Widely used plastic components such as BPA are a root cause of several complications for pregnant women and their unborn child. According to research, BPA mimics estrogen and can result in chromosomal aberrations. This condition is linked to congenital disabilities and developmental abnormalities in the foetus.
Eco-friendly products do not harm the environment from the moment of production to their use and disposal. Meaning these products help the environment by minimising pollution and waste. A type of eco-friendly packaging you can use is compostable bubble mailers. These packages are simple and attractive and send a message to your customers that your business contributes to caring for the environment. These bubble mailers are easy to recycle, and your customers can cut them up and put them straight in a compost bin.
Improve brand image
The green movement has become extremely popular in recent years, and many consumers are following the trend. They expect businesses to be eco-minded. Consumers are increasingly becoming passionate advocates of environmental sustainability. They will be utilising your products for their personal use and even post them on their social media feed.
When you provide them with environmentally friendly products, you help your customers fulfil their advocacy, and they will continue to associate with your business to uplift the environment. Your effort to go green also inspires them to follow a greener lifestyle. Your loyal consumers will generate higher revenues.
There is a worldwide trend that supports businesses that have social responsibility efforts. One advantage of being eco-friendly is that it helps uplift your brand image and makes your product more attractive on the market, resulting in more customers and potential partners.
It is time to scale up efforts to save the planet. It is not only science talking, but everyone has witnessed the dramatic climate changes over the years. Your business can help with sustainability efforts in mitigating the destruction of the planet. As a business, you can make huge strides since your decisions can impact hundreds and even thousands of consumers.