Donald Trump seeks how to return to the front line of the media fire after the expulsion of the large platforms. The former Republican president announced this Wednesday night the launch of a new listed media company, as well as a new social network that he will call Truth Social (Social Truth, in Spanish) with the mission of, according to the statement, “create a rival to the progressive media consortium and fight against the big tech companies of Silicon Valley, which have used their unilateral power to oppose voices in the United States.” . Meanwhile, the Republican continues to presume to run in the 2024 presidential elections.
The new company, called Trump Media & Technology, would go ahead thanks to its merger with Digital World Acquisition Corp, a vehicle company, special purpose acquisition, which is dedicated to the sale of shares to the public, and is already operating in Nasdaq, the American stock index of big technology. The deal is still pending approval by regulatory authorities.
The real estate entrepreneur had been exploring the possibilities of creating his own platform since leaving the White House. Google, Facebook and Twitter decided to close their accounts as a result of the assault on the Capitol by a group of their followers in January, as well as the hoaxes it spread about an alleged electoral fraud in the 2020 presidential elections, and the public presence of the former president plummeted.
His statements, although just as volcanic as Twitter messages, do not have much impact. On Facebook, Twitter, Reddit and Pinterest, mentions about the former president plunged as much as 95% between January and early June, according to a follow-up carried out by The Washington Post. In early May he launched a blog personal, but had little personal success and closed a month later.
Now he goes back to his own business with his eyes fixed on the political arena, still convinced of his power over the Republican Party and the rank and file. He has not yet confirmed whether or not he will run in 2024 to try to return to the White House, but he has hinted at it on several occasions, and has planned to launch his own media apparatus from the start. According The New York Times, went into operation in Miami a month after Trump’s electoral defeat, which is about to be completed a year, and began its journey on the stock market in the spring, attracting 283 million dollars.
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