Beyond speculation, the famous social network is about to move towards a real transformation whose core has to do with the unipersonality in driving directions and the establishment of new policies for the operation of Twitter. In fact, the sole command is already felt, having dissolved the board of directors and requiring the resignation of various directors whom he now considers unnecessary for this new era. In fact, a recent Washington Post report estimates that the layoffs could reach 75% of the current managerial and operational staff; that is, in a primary estimate, we would be talking about just over 7,000 employees who will face termination.
And it will be extremely interesting to observe the evolution of the platform in these changing conditions and, of course, at a time of high expectations. Several and profound failures have already been publicized in the attempt to make Twitter a more versatile virtual world of opinion. How not to allude to the collapse of Periscope, which was presented as a promising “live” platform, or the practically non-existent content management through Tweetdeck. In addition, of course, in this complicated story is the disappearance of Vine, the six-second platform that Elon Musk puts in the discussion today to revive it, perhaps as a counterweight to the overwhelming progress of TikTok.
But the challenge for Musk is enormous and in my opinion he goes through a first sieve that today scares away those who step on Twitter territory for the first time. The platform will have to be “pacified” to leave behind the minefield of belligerent discussions that, as we pointed out, has not allowed a massive advance in the last eight years where Twitter has grown by only about 50 million users for said period. Although the number seems considerable, it has nothing to do with the growth rate of previous years, there, the increase prior to 2015, bordered on 300 million users. And that slowdown is no accident; the quality of the discussion, the anonymity and the use of bots at close range, made Twitter a complicated scenario that today requires surprising to procure a positive rebirth.
It will be necessary to do a deep cleaning of the attack and replica armies in the virtual world and, the main challenge is to balance said cleaning with the healthy practice of expanding freedom of expression which, for many, does not admit limits or limitations. In the meantime, the financial pressure for debt service that Musk will face from this purchase will surely force us to see a dizzying transformation. The wear and tear that Elon Musk will face in the coming months, may be an unprecedented scenario for the millionaire, it is not easy to reconcile in a world that for years has tended towards lack of control and ungovernability.
Twitter: @gdeldoya
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