Large flat-screen home televisions are expected to be retired soon, as two South Korean electronics giants…Samsung“(Samaung) and “LG” are betting on transparent, simple and smart screens that they will launch in the coming months, according to a report by Agence France-Presse.
On Monday, an LG executive asked the audience during a press presentation of the Signature OLED T device scheduled to be released later this year, “What if you had a screen that saved you space?”
“Welcome to a world that goes beyond the ideal screen,” the official said, on the eve of the official launch, Tuesday, of the Consumer Electronics Show (CES) in Las Vegas in the western United States.
The company indicated that the new screen, which was introduced, “becomes practically invisible when it is turned off,” and thus it can blend perfectly with the decor of the room in which it is located.
This TV resembles a transparent rectangular box, and once turned on, it provides viewing of TV programs in high definition.
It can also display realistic images – such as flames, a fish tank, etc. – to make the device a piece of home decor.
For its part, Samsung also introduced its own transparent screen, but it is equipped with light-emitting diodes (LED) to obtain high-definition images.
“Transparent light-emitting diodes are poised to redefine visual experiences, making it virtually impossible to distinguish the line between fantasy and reality,” Samsung said in a statement.
The giant Chinese electronics company TCL also unveiled a series of traditional models, including a giant TV measuring 115 inches (292 vertical centimeters).
Big screens have long been the star of the Las Vegas show, a major annual event in the industry.
Artificial intelligence on and off screen
It is not surprising that the topic of artificial intelligence imposed itself on the Las Vegas Electronics Show this year, as all major television manufacturers highlighted it, especially with the progress that has become possible thanks to electronic chips integrated into the screens.
“In the era of hyper-connectivity, it is no longer just about providing high-quality visual experiences,” Samsung Electronics official SW Young said in a statement, adding, “Screens should enhance our lives, whether on or off the screen.”
Industry giants have touted the benefits of AI for improving images, for example by instantly converting an old classic film into a modern format, including restored versions of films, or by incorporating viewer preferences into program recommendations.
Artificial intelligence is also used to enhance the capabilities of video games, while enthusiasts of these technologies expect that these technologies will increase players’ immersion in the game through these devices.
The latest range of Hisense TVs includes devices equipped with artificial intelligence, which, by recognizing the content on the screen, adjust in real time to improve picture clarity.
TV for the price of a house
According to SW Young, the artificial intelligence built into Samsung TVs is also designed as a control point for all connected devices throughout the home.
“We will see televisions becoming the command center in the home, beyond just broadcasting entertainment programs,” says Jessica Booth, research director at the Consumer Technology Association, which organizes the Las Vegas show.
For LG CEO William Chu, the world is at a “historic turning point” thanks to artificial intelligence, a transformation he wants to join by exploiting the data collected by the sensors of hundreds of millions of connected devices used around the world to detect patterns of behavior. With consumers.
“TVs still occupy a large portion of the living room space,” Avi Greengart, an analyst at the company “Texponential”, told AFP.
“There's competition now,” Greengart added. “Sure, it costs close to the price of a house, but it's really cool.”