We speak to the singing estate agent whose product sales online video went viral

It truly is a rough housing current market out there. Property selling prices are anticipated to go on slipping this 12 months as customers struggle to stump up the dollars for households with home finance loan charges climbing and a value-of-living crisis.

As an estate agent, everything you can do to give your qualities an further push is well worth the hard work.

So just one agent resolved that to get in advance of the curve she would include a musical twist to classic for sale listings.

Claire Cossey, 43, operator and director of Just-Knock estate company in Bedfordshire, routinely puts her vocal abilities to perform producing musical stroll-by means of marketing films of her qualities. 

World-wide-web singing feeling: Estate agent Claire Cossey makes singing marketing videos to assistance market her qualities. 

And one particular of her efforts has just absent viral. 

‘The Never Ending Property’, a musical tour by The Laurels, a detached five-bedroom, three-rest room home in Leighton Buzzard, has far more than 200,000 sights on YouTube just after it became a social media sensation. 

Claire Cossey, 43, encourages houses for sale with one of a kind musical video clips

The estate agent advised us there has presently been an boost in viewing requests for the assets given that the video took the web by storm. 

And Cossey has witnessed a related uptick in customer interest when video clips for other homes are found domestically.

In the movie, Cossey takes the viewers on a going for walks tour by means of the expansive house, singing the praises of its distinctive characteristics like an in-built puppy grooming small business, photo voltaic panels and a online games home.

But this is not the very first time she has presented houses their have exhibit tunes. With a professional singing career spanning two a long time and a part-time career as a singing teacher, Cossey has very long been combining her passion of audio and true estate to give qualities their very own musical backing.

‘We are all depressing b*ggers at the minute and it places a smile on people’s faces,’ she tells This is Dollars.

‘It’s hilariously pleasurable.’

She was not anticipating The Laurels video clip to go viral.

The Laurels is a 5-bedroom home in Leighton Buzzard with five reception rooms and canine grooming amenities on the industry for £700,000

The listing has been on house internet site Rightmove for four months, but arrived to the awareness of the web when she marked down the rate on Wednesday night.

‘It blew up on Reddit and I experienced never ever in fact been on Reddit myself,’ she says, before laughing at the news she has been trending on Twitter.

‘You cannot prevent me, I am totally insane. 

‘If it was an individual else’s enterprise, they wouldn’t let me, do it, but it really is my firm.’

It is also, she claims, simple to get house owners to agree to the concept. For the showcased house the seller is a individual buddy of Claire’s, who liked the promotional concept. 

The toughest and most time-consuming portion of the system, according to Cossey, is picking a track and producing new lyrics to match the house.

‘It is truly challenging, I do every little thing myself,’ she clarifies.

After the lyrics are finalised she documents the music in her have dwelling studio and hundreds it on to her telephone. It is then performed as she demonstrates off the property she’s offering, and lip syncs the phrases so the new music can be included.

As properly as a backyard garden and a number of ensuite bedrooms the Laurels presently incorporates facilities for a doggy grooming organization currently owned by the sellers

The roomy house has turn out to be a viral world wide web feeling thanks to estate agent Claire Cossey

For The Laurels – now on the market place for £700,000 – it was the dimensions of the home that provided the inspiration.

With all double bedrooms and five reception rooms Claire found inspiration in the theme tune to the title motion picture The Never ever-ending Tale (coated not too long ago in an episode of Stranger Matters).

Cossey started making the movies right after her and her partner commenced their own agency in the pandemic after shedding their work.

But she does not feel a catchy online video by yourself will offer a residence.

Nonetheless, the films also have a secondary much more sentimental goal. She suggests the recordings give a ‘keepsake’ for the sellers, who have a long lasting memento of their dwelling at the time they depart. But, genuine to her occupation, it is selling the properties ‘all around the town’ that will come 1st.’

She added: ‘When they blow up the way this just one has, it undoubtedly aids promote the property.’