The current NBA, or at least its diffusion as a global product, is clearly the daughter of the image era. This does not only mean that, as is obvious, it is limited to the audiovisual as the main means of transmission and impact on the public. It also implies that much of its communicative substance points more to appearance than to essence. Marketing and all its derivatives are of vital importance in any entertainment product. But on the sports spectrum, few competitions have been able to better exploit the image they project to the world in the era of social media than the NBA. They already know, highlights and hot takes.
Once highlighted, who is surprised by the ways of Enes Kanter in his attempt to target the alleged atrocities of the Chinese government? Obviously the goal of the Boston Celtics center is to make noise to put the issue in the media spotlight. And in the current NBA there is no figure that generates more noise around than LeBron James.
To read this full text and access many more advantages subscribe to Extra Trends Wide (Trends Wide.com ad-free + podcast + special texts + newsletter + Discord chat with editors and other subscribers)