What is dayketing and how can it increase the sales of your business?

Good End, Christmas and Mother’s Day are some of the times of the year when sales increase. Can you imagine having this peak throughout the year? Achieving this requires a well-defined marketing strategy and frame special dates within a business plan.

One option is to define a strategy dayketingsince this concept, which arises from the union of two words in English day and marketing, consists of adopt the communication strategy to specific dates that influence consumers such as May 10 or the end of the year, when people look for promotions and discounts.

In countries like Spain, the implementation of this marketing strategy has iIncreased consumption up to 450% in the last six years, Therefore, that small and medium-sized companies use the dayketing as part of sales strategy is essential.

Antonio Rivero, General Director of Napse recommends that businesses create a calendar of important dates, to make the most of opportunities and anticipate. The ideal is to plan all the marketing actions, group and highlight all those relevant moments for the sellers and for the sector in which the business develops.

There are more and more special days in Mexico, with which there are moments available to enhance all areas.

It is also important toselect the dates that best suit the public objective and their habits, but it is also important that the dates adapt to the values ​​and philosophy of your company.

Creating a campaign focused on a holiday just to be in trend is not ideal, it is necessary to select the dates that really align with the brand; However, there are dates in which all brands can create a marketing strategy, such as Halloween, and Christmas, in these cases businesses can offer special promotions such as 2 for 1.

Rivero specifies that “each festivity allows brands to present products and services in a different way and original, as well as being closer to customers, connecting with the emotional component that each important date implies”.

Lean on technology

Rivero recommends making use of technology and relying on Artificial Intelligence, because it allows customers to learn more and offer them segmented promotions and adjust digital showcases, adapting the layout of the products on the web according to each type of consumer.

This is relevant because now the consumer is omnichannel and they receive promotions from different mediaboth physical and online, and brands need to win over consumers.

“Those businesses that analyze profiles to generate robust and personalized promotions manage to sell more while differentiating themselves from the competition by delivering more value to the customer.”