On opening day, the launch of MrBeast Burger in New Jersey’s American Dream mall drew in at least hundreds of the creator’s fans, as can be seen in the photos from the event.
But when I visited a few days after its grand opening, I was confronted with a mediocre burger that wasn’t worth waiting even a few minutes for.
If you’ve been a fan of MrBeast for a few years, you might not associate his brand with fast casual dining.
MrBeast, real name Jimmy Donaldson, is known for his undeniably eye-catching viral stunt videos, which often include massive cash giveaways like giving strangers a million dollars with only one minute to spend it.
And unsurprisingly, his unique videos have amassed a dedicated following.
With 104 million subscribers, Donaldson is now the fifth most subscribed creator on YouTube …
But MrBeast’s public presence isn’t all about wild stunts and giving away hundreds of thousands of dollars.
The burger, fries, and grilled cheese concept first launched in partnership with Virtual Dining Concepts, which works with celebrities and influencers to create delivery-forward food brands.
And soon after Donaldson announced the brand in a now-viral YouTube video, the burger concept saw a meteoric rise in popularity.
Source: YouTube
“The minute the video came out we opened and we were beyond slammed and ill-prepared for his incredible following and demand that ensued,” Robert Earl, Virtual Dining Concepts’ CEO, told Insider in 2021. “It was beyond any expectation anywhere.”
Source: Insider
At first, MrBeast Burger was delivery-only, relying on 300 ghost kitchens across the US …
… food delivery platforms, and an eponymous app that became one of the most downloaded apps on Apple’s App Store and Google’s Play store, according to a press release.
Source: Insider
And there’s no denying the burger brand’s achievements.
MrBeast Burger sold over one million sandwiches in its first two months, Donaldson tweeted in February 2021.
Now nearly two years later, the brand has 17,000 “locations” around the world, according to a press release.
And in early September, it cemented its virtual success with a physical win: The grand opening of its first brick-and-mortar store in the monstrously large American Dream mall in East Rutherford, New Jersey, about eight miles from New York City …
Source: Insider
… an event that amassed a sea of adoring fans hoping to catch a glimpse — or even a few dollars — of MrBeast.
Source: Rolling Stone
But when I visited the burger shop for lunch a few days after its launch, the mall was devoid of MrBeast fan mobs.
From the large banner …
… to signs telling people where to find the restaurant, reminders of the content creator-branded fast-casual concept were unavoidable.
But I never got this crispy bite that would’ve provided a nice relief from the burger’s softer textures.
On opening day, the launch of MrBeast Burger in New Jersey’s American Dream mall drew in at least hundreds of the creator’s fans, as can be seen in the photos from the event.
But when I visited a few days after its grand opening, I was confronted with a mediocre burger that wasn’t worth waiting even a few minutes for.
If you’ve been a fan of MrBeast for a few years, you might not associate his brand with fast casual dining.
MrBeast, real name Jimmy Donaldson, is known for his undeniably eye-catching viral stunt videos, which often include massive cash giveaways like giving strangers a million dollars with only one minute to spend it.
And unsurprisingly, his unique videos have amassed a dedicated following.
With 104 million subscribers, Donaldson is now the fifth most subscribed creator on YouTube …
But MrBeast’s public presence isn’t all about wild stunts and giving away hundreds of thousands of dollars.
The burger, fries, and grilled cheese concept first launched in partnership with Virtual Dining Concepts, which works with celebrities and influencers to create delivery-forward food brands.
And soon after Donaldson announced the brand in a now-viral YouTube video, the burger concept saw a meteoric rise in popularity.
Source: YouTube
“The minute the video came out we opened and we were beyond slammed and ill-prepared for his incredible following and demand that ensued,” Robert Earl, Virtual Dining Concepts’ CEO, told Insider in 2021. “It was beyond any expectation anywhere.”
Source: Insider
At first, MrBeast Burger was delivery-only, relying on 300 ghost kitchens across the US …
… food delivery platforms, and an eponymous app that became one of the most downloaded apps on Apple’s App Store and Google’s Play store, according to a press release.
Source: Insider
And there’s no denying the burger brand’s achievements.
MrBeast Burger sold over one million sandwiches in its first two months, Donaldson tweeted in February 2021.
Now nearly two years later, the brand has 17,000 “locations” around the world, according to a press release.
And in early September, it cemented its virtual success with a physical win: The grand opening of its first brick-and-mortar store in the monstrously large American Dream mall in East Rutherford, New Jersey, about eight miles from New York City …
Source: Insider
… an event that amassed a sea of adoring fans hoping to catch a glimpse — or even a few dollars — of MrBeast.
Source: Rolling Stone