During the festive season, sending Christmas cards to your loyal customers, clients and vendor base is an excellent way to build and maintain good professional relationships. As a small business owner, you’ll be keen to do whatever it takes to achieve success.
A simple gesture like sending best wishes, and generating goodwill via a Christmas card, can make a positive and big impact to your business in the coming New Year.
Build Good Professional Relationships
To help secure a long-term business relationship with customers and clients, it’s essential to connect with each individual on a personal, but professional, level. When you make a customer or client feel special, by sending them a personalised Xmas card that lets them know that their business is important to you, you’ll potentially be rewarded with their loyalty and a long-term relationship with your company.
Clients and customers that you already have a great relationship with will appreciate receiving Christmas cards from you every year. Staying in touch is especially important if you operate a business that’s in a highly competitive market. When a customer/client receives a card from you they will instantly be reminded of your business, and you will be in their thoughts when they’re looking for repeat business in the New Year.
Seasonal greetings cards are a perfect reminder to send to anyone that you haven’t done business with in a while. Receiving a Christmas card from you will make a customer/client that has slipped off the business relationship radar feel special, and they will remember your kindness and goodwill. This gesture will also help to build mutual respect and trust, and to establish a good reputation for your business and brand.
Generate Goodwill
Sending a seasonal greetings card is a great way to say “thank you” for custom, support, help, or other positive business related assistance that you have received throughout the year.
Design a colourful Xmas card that showcases seasonal imagery that perfectly complements your business branding. Customise the card with your company logo and business details.
Make a list of everyone that you do business with, and write a short and sweet message of goodwill and festive cheer, to show your thanks and appreciation. Something like “best wishes for a Merry Christmas and a fabulous New Year” will do the trick. You can personalise this greeting with additional text to make your card stand out.
Send the cards to all customers and clients that you want to nurture and build a great business relationship with.
Establish Brand Recognition
For long-term business success, every entrepreneur and small business owner needs to establish good brand recognition. You’ll want people to instantly know who you are, whenever they see your brand anywhere.
While you can certainly rely on standard marketing materials to get your message across from January to November, during the festive season it’s a nice personal touch to send seasonal greetings cards that do the brand recognition building on your behalf.
Take full advantage of this prime marketing opportunity, by personalising the greetings cards that you send to your clients, customers and vendors, with your unique business branding. You can design Xmas cards that feature your logo on the front, and embellish them with stylish graphics that reflect your company values and business culture. Don’t forget to print your business email, phone number and website details on the back of the card, so that the recipient has your company information readily to hand.
To entice customers, and to help boost sales at the start of the year, you can include a call to action inside the card, and offer a special limited-time-only New Year discount. Your Xmas cards can also result in potential new leads, if you politely ask to be recommended, in exchange for a discount.
Stand Out From Your Competitors
Whether you offer a niche service, or you provide a product that is more mainstream, every small business has competitors. To ensure your business is noticed and is successful, you need to stand out from your competitors.
If you’re in constant competition, it’s crucial that you show potential customers and clients ‘how’ and ‘why’ you are unique, and that you value everyone that you do business with.
Sending seasonal greetings cards is an effective way of ensuring that people notice your brand and remember your company name and business services. The festive gesture also shows you are a thoughtful business that is willing to go the extra mile.
Get your business noticed by designing striking, high quality Christmas cards that are also a unique form of marketing. Reinforce your brand by including your business name, logo, and slogan. Stand out by adding a short message that is personal.
Market Your Services For New Year Success
To generate interest and sales in your services and products in January, and onwards, it’s important that you creatively market your business during the festive season. Unlike a direct mail campaign that may or may not grab a customer’s attention, the cheerful and festive Xmas card that promotes your business will be happily received and noted.
Sending personalised Christmas cards to clients and customers is an excellent way to market your services, and to revive your business. A seasonal greetings card that features a personal message, and includes all of your company’s business details and service information has the potential to become a keepsake reminder for a client or customer who is looking for what you offer.
