Tik Tok was a platform for people to bring out all their hidden creativity on the vast space, and act spontaneously and spontaneously. With the boom in #video production made possible by production techniques and social media platforms, Tik Tok popularized people and made them stars on this platform, with millions of followers.
Abir Sagheer is one of those stars. The Lebanese young woman presents #cooking content in a very attractive way on the platform. The Tiktoker, who has more than 8 million followers, talks to Al-Nahar about her popularity on this platform.
Abeer, who is 23 years old, entered the world of Tik Tok in February of last year, less than a year ago. She achieved a huge number of followers in no time. But how did you reach 8 million followers in less than a year? Is it marketing prowess on the communication platform? Or was the attractive content the basis?
The young woman has always loved cooking since she was young, and it was a hobby she had developed by herself, while her main study is interior design. 3 years ago, Abeer has been active on the Instagram platform, where she currently has about 234,000 followers, offering them cooking content as well.
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The young woman tends to cook Arab and traditional dishes for every country, even foreign ones. According to Abeer, people love traditional things, “the idea of every video is to present something that makes people happy.”
Abeer performs all stages of the video, including cooking, photography, directing, music, clothing, and decoration by herself. It takes 3 or 8 hours to shoot a full video with her, and she produces a video daily.
None of the Lebanese tiktoker “helped to gather followers, or to reach this fame, except for her work and attractive ideas in providing content, things went very smoothly and spontaneously,” as Abeer puts it.
The young woman says that her content is in line with her love of “arranging, arranging, drawing and designing, and of course, all of this helped me achieve my content.”
And about the financial return that she receives from these videos, she states that she does not charge the platform, even though she has more than 8 million followers, because she does not broadcast live via Tik Tok, this feature is what introduces the revenue from the platform.
As for the return that she gets, it is for the ads she makes for the food brands that she uses in her videos, and for her, “It is true that the benefit is not directly from the platform, but I enjoy what I do when I cook and when I shoot and with all this experience and people like it. I am happy when I read the beautiful comments, and even when I meet people directly by chance, I hear great compliments, and this is really enough.”
He communicates with Abeer, owners of brands, even from outside Lebanon, for marketing, but she does not accept to market any product if she does not test it herself, “because I cannot present to viewers a product that I do not like.” Also, parties contact her to establish partnerships related to cooking, but Abeer rejects these offers “because they do not suit me. The private”.
Tips for a successful promotion
And Abeer advises those who want his videos to succeed on #Tiktok and to promote greatly, “The video should be entertaining and the viewer should be excited to continue watching until the end without getting bored, and the video should be full of life and entertainment, it is true that most of the content on the platform is entertainment, but the way it is presented Unique is the key. Also, “The video must be of high quality and clear, and good lighting contributes to this, which is very important.” In Abeer’s opinion, “it does not matter that the latest smartphones are used to produce these videos, it is enough that the camera is good.”
Also, according to Abeer, the content creator has to browse a lot of pages concerned with what he offers “to enrich his taste and get a door key to his creation,” in addition to repeating the video production experiences, this in itself teaches a lot “My first videos were very ordinary, but with training on certain clips. One gets unique photos and snapshots.”
And in promoting the content on the platform to become viral, Abeer states that she does not adopt specific times because her followers are from many countries in different continents and are not limited to Lebanon only, “as soon as I finish the video I publish it, because the different times between countries hinder setting a time for publication.” Also, in her view, the effect of tags on the spread of a video is very limited, but it is necessary that the tag relates directly to the content.
But how does the young woman explain the difference in the number of her followers between the TikTok and Instagram platforms?
“Tiktok allows the content to be widely promoted all over the world,” explains Abeer. If a video gets likes and shares, it appears to many new people, even if they are not following the person.
One of the features of the TikTok platform is that it greatly facilitates the work of the content maker, “All the videos he produced, he produced from start to finish on TikTok without resorting to any video processing software.”
As for Instagram, Abeer believes that “the spread of the video on it is limited, and it is difficult for a publication to spread and find followers easily, especially since it requires paid advertisements to promote, in addition to that it is a platform that is more business-oriented and promoting products, and thus it is difficult to spread it on a wide level.”
Even the pioneers of the Instagram platform are different from the pioneers of TikTok. The first pioneers are interested in business, organizations, family, or diverse content. As for Tiktok, it is for entertainment and entertainment only, and it is a space that opens people to each other, “Tiktok’s space is wider than Instagram, and it is a platform for presenting talents.” Also, the live broadcast feature on TikTok opens up the whole world and to new people, not just to followers as is the case on Instagram.
Therefore, promoting on Instagram may require expert advice or assistance, while promoting on TikTok does not require all of that, according to Abeer’s explanation. While the use of TikTok did not require resorting to consulting digital marketing experts, “it is very easy, and with experience, the content producer can touch the interaction or not, and therefore the right steps.”
