Yahoo, along with its associated brands like AOL and Engadget, uses cookies and similar technologies to ensure the essential operation of its digital platforms. This baseline functionality includes authenticating users, applying security measures, preventing spam and abuse, and measuring aggregated site and app usage.
For additional purposes, Yahoo and its partners, including over 200 entities within the IAB Transparency & Consent Framework, request user consent to store and access more detailed information. With user permission, personal data such as precise geolocation, IP addresses, and browsing and search history is collected. This information is leveraged for analytics, personalized advertising and content, performance measurement, audience research, and service development.
Users are given direct control over their data preferences. They can “Accept all” to permit these additional uses, “Reject all” to decline them, or select “Manage privacy settings” for more detailed customization. These choices can be modified or withdrawn at any time through the privacy settings or dashboard links available across Yahoo’s services. More comprehensive information is detailed in the company’s official privacy and cookie policies.
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