As part of its family of brands, which includes AOL and Engadget, Yahoo utilizes cookies and similar technologies to deliver its websites and applications. These tools are essential for core functions such as authenticating users, applying security measures, preventing spam and abuse, and measuring site and app usage through aggregated, non-user-specific data.
When users provide consent by selecting “Accept All,” Yahoo and its 237 partners, operating under the IAB Europe Transparency and Consent Framework, may store and access information on a device. This enables the collection and use of personal data, including precise geolocation, IP addresses, and browsing and search history. This information is used for analytics, delivering personalized advertising and content, measuring ad and content performance, generating audience insights, and developing new services.
Users are provided with clear options to manage their data. By selecting “Reject All,” users can opt out of the use of cookies and personal data for these additional purposes. For more granular control, the “Manage Privacy Settings” option allows users to customize their choices.
Consent can be modified or withdrawn at any time by accessing the “Privacy & Cookie Settings” or “Privacy Dashboard” links, which are available across Yahoo’s digital properties. For a comprehensive understanding of its data practices, Yahoo directs users to its official Privacy Policy and Cookie Policy.
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