When Gigi Gonzalez’s employer, Northern Trust Asset Management, told her to come back to the office, the financial adviser decided to quit. And she used the TikTok microphone to inform her followers. “I need to get off the hamster wheel to focus on myselfshe explained. I tell you, not to show off, but to show you that it is possible. »
The 32-year-old left her Californian town of San Diego. The cost of living there was too high. She settled in Phoenix, Arizona, then Chicago, Illinois. She saved money, paid off her debts and became a full-time influencer. At first, M.me Gonzalez had 135 followers. But she now does the financial education of 180,000 young amateurs on social networks. “Are you thinking of taking out your first credit card? », she asks on a video, dancing to Indian music. And to state his first advice: “Deposit some money on the card, refuse the annual commissions…”
Mme Gonzalez is part of the trend of mass resignations. In the United States, 4.5 million people left their jobs in November 2021, and almost as many, 4.3 million, in December. A number of them, young and often at the start of their career, stage their departure on TikTok, YouTube, Reddit… and amass fans. Their videos, united under the hashtag #quitmyjob and #iquitmyjob (“I quit”), have been seen by more than 280 million Internet users. Among headhunters, they arouse anger, surprise, questions… and sometimes a touch of admiration for their creativity.
“It’s a guaranteed disaster, gets carried away Jessica Schaeffer, the vice-president in charge of marketing of Lasalle Network, a Chicago recruitment expert. Careers are long and so are memories, she continues. The world is very small. You could well, fifteen years from now, be dealing with someone who knows your former employer. » And of course, he will throw your resume in the trash. For meme Schaeffer, these videographers “lack of maturity. They don’t know how to quit a job properly, giving their employer advance warning”.
“Listen to them”
Steven Rothberg, founder of College Recruiter, is more nuanced. The millions of views on TikTok hardly impress him. “Followers will watch the videos for a few days and then it will be overhe assures. There is very little chance that a potential employer will see them. » And even if it is, « so what ? », he lets go. “The young job seeker in the hotel, catering, construction… had to respond to twenty, thirty offers. He’ll find it eventually. » This is, in any case, what happened to Montez Braxton, a McDonald’s employee who filmed himself during his break. “I’m not going backhe said, it sucks. » He found a job as a driver at Amazon.
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