15 new professions that have driven the digital transformation of companies

“We are looking for a professional for new growth opportunities managing a portfolio of development projects that includes sustainable and disruptive initiatives”, it is stated in the description of a job offer for the innovation direction of a company. The department is recently created and is part of the development of new jobs that has driven the digital transformation.

According to an ISDI analysis, there are at least 39 new digital professions that are already in demand by businesses as a result of the accelerated adoption of technology.

“When we talk about digital talent, we refer to the combination of three main elements: technology, data and new work methodologies, which allows us to work in a more efficient and remote way,” said Rodrigo Miranda, ISDI’s general director.

The tasks of the new digital jobs They go beyond programming. Among the functions that companies seek are, for example: application of the latest trends in cryptology, developing and executing the roadmaps of metaverse projects, creating experiences on the web, among other activities that depend on the role that will be performed.

Based on the Map of digital professions developed by ISDI, these are the top 15 new jobs in the ecosystem of new technologies and technological development and its functions:

» 1. Director of innovation (Chief Innovation Officer)

He is responsible for the ideation, development and creation of all the product management activities necessary to offer a new solution adding value to the market. He will lead new innovation capabilities within the organization and promote strategic solutions at a technological level and process optimization. Industries with demand: consulting, insurance, consumer goods, retail, IT and software, and media agency.

» 2. Chief Information Officer (Chief Information Officer)

It is the manager responsible for the management, implementation and use of information technologies, as well as the maintenance and updating of the company’s information. He reports directly to the CEO. Industries with demand: banking, insurance, telecommunications, travel and transportation.

» 3. Omnichannel Director

This profile is in charge of sales projects through electronic commerce, its main mission is to supervise the online sales process in all phases, from monitoring indicators such as sell-in and sell-out. Industries with demand: fashion, beauty, automotive, tourism and technology.

» 4. Head of Digital Transformation

He is the manager in charge of designing and implementing the digital transformation strategies of the company, planning the technological architecture and the different roadmaps of the digital projects of the functional areas of the organization. Industries with demand: consulting, banking, telecommunications, insurance and human resources.

» 5. Director of Technology (Chief Technology Officer)

He is responsible for understanding and implementing technologies that help the company achieve its business goals and objectives. They take the lead on all technology decisions and typically report directly to the CEO, CIO, or other C-level executive. In-demand industries: banking, telecommunications, IT and software, insurance, and human resources.

» 6. Chief Data Officer (Chief Data Officer)

It is a managerial profile whose functions include establishing the strategy for the use of data in a company, which implies obtaining, exploiting, protecting and analyzing the data, with the aim of adapting it to the business strategy. Industries with demand: banking, insurance, telecommunications, travel and transportation.

» 7. Design Thinking Specialist

His role is to analyze and establish the set of cognitive, strategic, and practical procedures used by designers in the design process, through innovative problem-solving methodologies, and always with the client’s needs as the cornerstone of decision-making. Industries with demand: marketing and advertising, communication, technology and startups.

» 8. Metaverse Specialist

Highly specialized technical profile. Its mission is to develop ecosystems and coordinate partners and governments to ensure that the various functionalities created are possible on a large scale, driving infrastructure innovations and involving different partners. It will implement augmented reality, virtual reality and mixed reality technologies with the aim of building interactive spaces and taking care of the customer experience.

» 9. Blockchain Specialist

This position is in charge of applying the latest technologies in the business world, using blocks of cryptographic keys to ensure the confidentiality of information and developing new products using these tools.

» 10. Specialists in Artificial Intelligence

This is a highly specialized profile that works in systems that collect information, formulate decisions and create predictive models that improve the company’s decision-making processes. develop software that “thinks” like a human brain in order to implement this innovative technology in the daily operations of the company.

» 11. Data Scientist

In a digital economy, data is a valuable asset and, in this context, data scientists are responsible for analyzing large volumes of information from various sources, for which they apply predictive techniques such as machine learning with the aim of obtaining valuable information on consumer behavior and new business opportunities.

» 12. Data Visualization Specialists

Its mission is to translate and present the data so that it is easily interpretable from business areas. By using visual elements such as charts, graphs, and maps, data visualization tools provide an accessible way to see and understand trends, outliers, and patterns in data.

» 13. CRM Specialist

Its function is to analyze customer data to achieve maximum efficiency of the software of CRM and thus improve to the maximum the interaction between the brand and the clientele. He is in charge of generating and implementing the necessary strategies to create and strengthen customer relationships, accelerate the conversion process, and generate loyalty.

» 14. Programmatic Trader

It is also a highly specialized profile that designs, implements and optimizes digital campaigns operating on DSPs (Demand Side Platforms) where the advertiser buys audiences with specific characteristics instead of fixed locations, as occurs in traditional advertising.

» 15. Product owner

It is located within the Scrum team or in the product development team. Its mission is to maximize the value of work delivered and return on investment (ROI), establishing and prioritizing the delivery of tasks and value contribution between client and team.

Are we ready for tech jobs?

The World Economic Forum estimates that by 2025 technology adoption will have created 97 million new jobs worldwide. Furthermore, half of the working population globally will need to develop new skills.

However, “in Mexico, very few students and workers they have the necessary skills to function successfully in the digital age”, says the Organization for Economic Cooperation and Development (OECD) in its report Panorama of Education 2022.

In our country, 31% of people They have digital skills, but basic, this means they know how to send an email with an attachment. This figure is 24 percentage points below the OECD average. In contrast, only 7% of the population states that they have advanced skills in information technology, such as knowing how to program.

“83% of people between the ages of 25 and 64 with tertiary education in the field of information technology and communication (ICT) are employed; however, ICT students only represent 5% of new entrants in tertiary education”, highlights the organization.