2022 got handsome, beauty and personal care products lead sales

Mexicans have changed their consumption habits because if before they focused more on clothing or technology (a trend that has not disappeared), now they are also more interested in beauty items, personal care and that they help to have good health, and proof of this is that this year they led sales, at least online, reveals Tiendanube, an electronic commerce platform.

According to the analysis of purchases during 2022 of Tiendanube, the category of Health & Beauty was preferred by Mexican consumers, especially self-care products such as food supplements, hair treatments and anti-stress toys. At the same time, makeup and fashion accessories such as sunglasses were in high demand.

“Makeup and accessories were the most purchased nationally. Additionally, the purchase of sweets stands out among the 5 best-selling products ”, indicates the platform.

For the purchase of supplementsFor example, the average ticket observed was 733.90 pesos; 476.10 pesos were allocated to hair treatments; and accessories such as sunglasses 1,959.10, and 330 pesos for anti-stress toys.

Part of this demand is due to increasing trends such as dropshipping y slow fashionwhich during 2022 were in full swing and which focus mainly on fashion, health and beauty items.

on the side of dropshippingfavorable growth is expected for the following year, mainly because it allows products with higher profits to be placed, does not generate storage or inventory costs, and offers international products such as asian makeup which has become popular in recent years.

Opportunity to undertake

The sales reports for beauty and personal care items represent a respite for the sector in general, since during the pandemic, it was one of the most affected with a drop in the 4.5% during 2020, according to data from the National Chamber of the Cosmetic Products Industry. For this year, a recovery of 10% was expected and it is expected to continue rising during 2023.

This increase has been favored by the ease of purchasing on e-commerce platforms and digital technologies, in addition to the fact that many Mexicans have seen an opportunity to do business in this sector, thus triggering a new generation of entrepreneurs, many of whom were even born during the pandemic. Or they reinvented themselves.

An example of this is Eréndira Bañuelos, who after being laid off due to a pandemic, decided to undertake with Boutique Erelli, company that promotes Mexican brands dedicated to the beauty and personal care.

He relates that this sector had always interested him and it was in the search for a new income that he decided to carry out his dream, which focuses on organic products, free of animal cruelty, without chemicals and above all, 100% Mexican. With this he promotes his entrepreneurship and that of other Mexicans.

Another case is that of Zyanya Macias, founder of I luv it, who, although he has had his business for 10 years, during the pandemic had an important breakthrough and renewed his business model, improved his portal and has reached more people.

From his point of view, in these two years many online ventures were born, especially on social networks, either due to lack of income or seeking more profit, as well as the ease of doing it from home, but with the reopening and recovery that It has been seen, many have closed.

inclusive market

In addition to the increase in products, one of the trends that have been observed is that it is no longer only women who purchase items, more and more men are joining, thus making the market more diverse.

What men buy the most are care items such as facial cleansing, sunscreen, treatments, for hairamong others, but a large part is also accessing makeup such as shadows, work or nail varnish.