At least two hundred fans watch Mexico go through the fifth game and become the Qatar 2022 Champion, which in case of getting it right will mean a profit of 100,000 pesos, revealed the director of Latin American Marketing for Codere, Leonardo Desentis. Less than 10 days after the start of the World Cup, the odds place Mexico as the favorite of Group C along with Argentina, leaving Poland in third place and Saudi Arabia last.
“We already have more than 200 clients who are betting on Mexico passing the fifth game or being world champion. For example, if you bet 1,000 pesos on Mexico to be world champion, you will receive approximately 100,000 pesos (+9,900). “The team that would pay you the most is now Saudi Arabia, if you bet 1,000 pesos, it would pay you approximately half a million pesos (+49,900)” , explained Leonardo Desentis. Regarding the rest of the competitors, Desentis stated that Brazil is the favorite of the majority to be crowned with an odds of +450, followed by France with +600 and Argentina with +550. -How many million pesos are being moved? “The bets are generally match by match, people like to experience each game with more emotion, they don’t anticipate, but I can say that there will be several million in bets.”
Among the most curious bets from Codere México fans is the player who will become the tournament’s scoring champion will be the Englishman Harry Kane, with an odds of +700, followed by Kylian Mbappé with +800, as well as Leo Messi and Karim Benzema, both with +1200.
Beliefs play a very important role, Desentis said, so in Argentina, for example, Codere will not reveal information about the surprises for its fans, although the company already has preparations that place the albiceleste in the Final. “In Argentina, bets will be placed as the team progresses because people are nervous. We do not announce the festivities because Argentine fans and allied business people ask that it not be ventilated because it can get salty. We are the only regional omnichannel business line.
“The cabal is fundamental in betting, beliefs are key and you should not say what is being prepared if Argentina advances. We do it because we listen to the fans. We have just brought 40 VIP clients to Formula 1. We listen in interaction and the 88 points of sale, in services and digital platforms where we open the line with the fans.”Desentis said that there will be interesting surprises for the fans who bet on Codere.” We will have parties during the matches in our Yak and Casino Codere sportsbooks, early bird night for those who want to go to our sportsbooks to watch the matches, we will get a commemorative loyalty card, we will give away T-shirts, souvenirs, prizes and promotions, we will have drinks and food special and commemorative
“(There will be) also a huge party, watch party, at the Hipódromo de las Américas, where on the mega screen we will broadcast the match of Mexico vs. Argentina, here we will make free pools for whoever goes and wants to have fun with prizes and we will broadcast live with our units from Argentina, where rivalry will be the passion”.
Professional players
Disentis commented that betting is no longer a matter of sophistication but of daily life. They have reached the homes of fans waiting for the opportune moment to be able to invest in their passion, which is why they should be considered professional players.
“We are the best entertainment offer on the market because we maximize the experience of professional betting players and amplify their return on investment. Gambling is not a fashion, but a cultural issue.
deportes@eleconomista.mx
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