Charles Barkley serves hot dogs and his new Ruffles collaboration to hungry fans

He is a basketball icon and NBA analyst.

But now Charles Barkley can also be found on a bag of Ruffles.

Barkley, 60, has teamed up with the brand for a one-time release of hot dog flavored chips being released during NBA All-Star Weekend.

The classic courtside dish is his favorite flavor, and bags of the new flavor feature Barkley wearing a suit and hot dog tie.

On Sunday, Barkley served the new chips along with actual hot dogs to hungry fans at the Ruffle’s Bark.Dawgs experience in Salt Lake City during All-Star Weekend.

Barkley looked sharp in a plaid gray suit and white button-up shirt while attending the event.

There he is: Charles Barkley attended the Ruffles Bark.Dawgs experience, which took place as part of the NBA All-Star Game in Salt Lake City on Sunday

The former member of the Phoenix Suns also donned a blue apron that featured a graphic of a hot dog spinning a basketball on its finger.

That same day Charles was called by fellow Inside the NBA host Shaquille O’Neal for seemingly acting drunk while offering commentary on LeBron James’ All-Star reserve selections. 

During one part of the broadcast, the former basketball player slurred his words as he spoke about LeBron James’ reserve selections, and stated via the New York Post: ‘Ain’t no bad picks today, all these guys are great.’

O’Neal picked up on his co-host’s commentary and asked: ‘Why does it sound like you’re drunk? You alright?’ 

Although Barkley denied having imbibed prior to the festivities and blamed the poor audio on his microphone, his friend bluntly stated: ‘No that’s you, you’re drunk.’

The former Los Angeles Lakers member then humorously quipped: ‘I want to thank Patron for sponsoring Chuck.’

As the day’s events went on the former Philadelphia 76ers star also made comments about his feelings regarding Salt Lake City’s nightlife.  

He expressed that ‘there ain’t nothing to do in this boring-a** city. It’s a great city, but ain’t nothing to do here.’

Snacks: The 60-year-old former professional basketball player gave out hot dogs and bags of hot dog-flavored potato chips that came in bags featuring his image during the annual sporting event

Not the first: The television personality, who recently had an argument with Skip Bayless and Shannon Sharpe, followed in the footsteps of LeBron James, who also lent his visage to custom-flavored bags of Ruffles

Enjoying himself: Barkley was called out by the entrepreneur for seemingly acting drunk while offering commentary during the day’s events

Barkley also made a comment about the city’s large Mormon population, stating: ‘Can’t smoke. Can’t drink. These people going to heaven.’

At one point, the former basketball player and O’Neal got into an argument during the broadcast.

While the pair’s point of contention was not specified, the latter reportedly told his co-host that he would ‘smack you with this mic right now.’ 

Barkley went on to comment that ‘there ain’t enough people to pull me off of your a**,’ although the pair were heard laughing with each other after the exchange.

All in good fun: Barkley went on to comment that ‘there ain’t enough people to pull me off of your a**,’ although the pair were heard laughing with each other after the exchange