Creativity drives business growth How creative are you?

Creativity is one of the most demanded skills in companies, both leaders and collaborators need to develop it to boost growth. organization growth and find new motivations, even help improve products and services.

Fostering creativity has become so relevant that companies have designed policies and programs to create entrepreneurswho are collaborators who create new ideas product or process improvements.

There are companies where employees allocate a couple of hours a day for creativity and as a result new products are created, even new brands and lines of business emerge.

Creativity is also important in work teams, because when ideas flow it is easier Solve the problemsget out of comfort and shape an initiative.

How to measure creativity?

To measure the level of creativity, Jay Olson, a psychologist at Harvard University created a rapid test called Divergent Association Task (DAT) and only takes four minutes.

The test consists of think of ten words different from each other. For example, the words cat and dog are similar, but the words cat and book are not. While the words have a greater distance from each other, the greater creativity the person will have.

The study highlights that people who score high tend to be able to think of novel and more varied uses for common objects; can find associations between related words and solve more analytical problems and of insight.

“If this were true, simply naming unrelated words and then measuring the semantic distance between them could serve as an objective measure of creative thinking,” the researchers note.

However, the scientists point out that the test only explores the divergent thinking and the reactivity verbalbut they leave out the level of creativity that the person will have in other areas, such as in the kitchen.

The creators of the test ensure that this new test is useful for researchers looking for a quick way to assess creativity, but also for curious businessmen interested in testing their own overall capacity for innovation.

Curious entrepreneurs because, according to the Expansión publication, those who are successful are naturally curious and they constantly seek the why of things.

According to Roger Beaty, an expert in cognitive neuroscience at Harvard University, “creativity can be considered a talent that all people have to a greater or lesser extent. In fact, when you have to pay debts, go on vacation or lie , you need to have ingenious ideas.”