A record $7.5 billion in revenue will be generated by FIFA for the current four-year World Cup cycle, due to the main event in Qatar.
The final three sponsors, two from the United States and one from the Middle East, were announced hours before the opening game: YouTube, Visit Las Vegas and Fine Hygienic Holding, all in the third-tier category of regional sponsors. Late arrivals to fill out the World Cup sponsorship list helped lift FIFA’s four-year revenue to more than $1 billion ahead of the previous business cycle related to the 2018 World Cup in Russia.
The numbers were revealed in a closed-door meeting with more than 200 member federations, whose cash grants from the body have risen sharply since Gianni Infantino was elected in 2016.
Additional revenue was buoyed by business deals with state-backed companies in the gas-rich World Cup host country.
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