Here is why Brown & Brown is unifying retail segments

Brown & Brown Inc. (NYSE: BRO) has announced that from January 1, 2021, it will unify all retail segments under a single brand Brown & Brown.

Brown & Brown Retail unifying under a single brand

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Retail segment president P. Barrett Brown said:

Coming together as a single brand enables us to better serve our customers by simplifying and streamlining the use of our resources across the organization. Our brand is built on the quality and capabilities of our people and our service. We will continue delivering the excellent service our customers have come to expect, and we will add an increased ability to provide easy access to our broad range of capabilities, tools and market leverage.

The company will be as connected nationally as it is locally by operating under a single brand name. Most importantly, customers can get customized care and enjoy a top-five broker’s resources. In addition, the new brand will serve to unify the marketplace and increase exposure for various solutions, including commercial insurance, personal lines, employee benefits, dealer services, and risk management.

Brown & Brown CEO and president J. Powell Brown said:

Our ability to collaborate across a unified Retail brand will aid us in accelerating growth that can be reinvested in additional product innovation, teammates, technology and resources. We will maintain our dedication to our Culture of Caring and to the people and communities where we live, work and play.

Brown & Brown acquires Winston Benefits

Winston Financial Services Inc. principals Curran Bradley, Colin Bradley, and Robert Bradley and Brown & Brown chief acquisitions officers J. Scott Penny have announced Winston Benefit’s acquisition by Brown & Brown. Brown & Brown Retail president Barrett Brown stated:

Winston Benefits provides the Brown & Brown employee benefits practice with a best in class benefits administration technology platform and call center to enhance the experience for our employee benefits customers. In addition, the Winston Benefits team will continue to partner with our broker peers in servicing existing and new customers with their versatile employee benefits enrollment technology.

Winston Benefits founder and chairman Robert Bradley said:

Our two companies are focused on the pursuit of excellence, a devotion to our customers and the care and cultivation of talent. We are excited to join forces with Brown & Brown and confident about the bright future ahead together.