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In October, Deckers Outdoor Corp, which owns shoe retailers like Ugg and Hoka, reported a Q2 net sales increase of 21.3% to $876 million. Ugg was the brand at the forefront of earnings, with net sales jumping from $448.4 million from the same time last year to $476.5 million.
Source: Deckers Brands
This resurgence begs the question: are Uggs really back? With that in mind, I decided to visit an Ugg store in New York City to see if the brand really is thriving once again.
I went to the Ugg store located in the Oculus at One World Trade Center.
It took me about 15 minutes to find the Ugg store tucked in the corner of a balcony level.
A sign encouraging customers to join the Ugg rewards program to receive shipping perks, store bonuses, and a $20 coupon was set up by the entrance.
The store was brightly lit and had glass display shelves for shoppers to browse.
On the back wall, a blue and orange gradient helped set a relaxing atmosphere.
I was surprised by the store’s large selection of apparel, since I’d previously only considered Ugg to be a shoe brand.
A pair of blue knitted hand warmers also caught my attention.
Along with winter garb, the store also sells incredibly soft bathrobes.
The shelves nearby had fluffy slippers and blankets on display.
I peeked into the spacious dressing room open to customers. There were multiple large mirrors against the wall for shoppers to use while trying on the Ugg clothes.
Large wooden tables were set up to show off the store’s main attraction: its shoes.
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