Innovation at the point of sale helps SMEs to have more customers

Although it is true that the ecommerce has grown in recent years, the point of sale is not far behind, after the pandemic it has gained strength, but it is necessary to provide consumers with a best experience invite them to come to the branch office.

In this sense, technology helps to improve the customer experience and although it is usually thought that a large investment is required, there are various systems that are adapted to the needs and budget allowing small and medium-sized enterprises (SMEs) to implement it.

A study conducted by Zendesk highlights that 90% of consumers spend more in companies that offer personalized services and experiences.

Meanwhile, Jorge Saldívar, Director of Business Transformation at BC&B, says that it is important to incorporate technology to know the consumer, whether it is a business, inventory or resource management system, as well as incorporate giant screens or QR codes that allow access to more product information at the point of sale.

“Let’s not think that because we are SMEs we cannot innovate or do something different, we simply have to bring innovation to our situation and resources, question the current situation and try to modify it to obtain greater satisfaction from our clients”, highlights the specialist.

Provide additional information

Saldívar highlighted that during the pandemic it was seen that many things could be bought without leaving the house, from the ecommerce, For this reason, in stores it is necessary to provide a good experience and offer additional information and a different use of the products, even enriching the aisle environment.

“Improve the store experience so that we want to go more, so that we have reasons to attend them instead of buying the products remotely.”

For example, if the consumer goes to buy dog ​​food, the store could offer additional information to choose the ideal food through interactive screens or by scanning a QR code.

However, SMEs must take care of the use of technology; that adds value and does not complicate the purchase.

Train users

Companies can also allocate an area of ​​the point of sale for empower consumers. An example of this are the large cosmetics brands, which have complete salons within the store and teach consumers how to use the products, there are even stores that offer a free service for each amount purchased.

“This allows a greater number of potential customers finalize a purchase of the brand, because it makes them feel more comfortable, giving them the opportunity to take advantage of the full potential of the products they purchased”, highlights Saldívar.

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