Metaverse or cholaverse?, inclusion in virtual worlds

The virtual reality For Violeta Ayala, it is a new way of telling stories that still does not have the limitations that the culture of the global North has imposed on other artistic forms such as cinema.

Violeta Ayala, also known as The Jaguaress, is a filmmaker, technologist, writer and artist who in 2022 became the first member of the Quechua culture to belong to the United States Academy of Motion Picture Sciences.

Ayala participated in the sixth edition of the VR Fest Mx 2022, the mixed reality industry festival in Mexico, which took place from October 3 to 9 and was largely focused on inclusion. In addition to giving classes on the creation of 3d models with the cell phone, the artist spoke about the cholaverse.

“There are going to be many metaverses and for me the creation of the cholaverse was important, that is, a mixed metaverse of Indian, white, Afro, but it has a lot to do with an indigenous identity, because the chola is the indigenous Bolivian woman,” he said. Ayala in conference.

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The metaverse is a virtual environment where people can interact through devices in a digital universe. Although Mark Zuckerberg, director of Meta (Facebook), announced the company’s turn towards the development of a metaverse and even changed the name of his company, there are and have been several metaverses since the word was coined in the 1990s. Last century.

One of them is Roblox, a platform for the construction of virtual worlds that, for Ayala, is not a good example of inclusion in this new technology, since in this type of application, companies exploit their users, who in this case are mostly underage. age. Although there is the possibility of creating other metaverses.

“The cholaverse will be the creation of the neo-Andean metaverse,” he said.

“Of course the means of production and consumption are inaccessible in one sense, but today
day you can use the artificial vision of your phone or your computer to create a scanned world”, he said and added that the lack of access to this type of technology is a diffusion problem.

According to Ayala, among the challenges facing the development of a medium such as the metaverse is not reproducing what happened to the cinema, which, in the words of the artist, is a macho cinema, which appropriates the stories of indigenous cultures and then return a new version.

rodrigo.riquelme@eleconomista.mx