Pink Prosecco is set to launch in the UK next week

Bottles of rosé Prosecco will appear on UK shelves from next week after a change in Italian law allowed the drink to be produced for the first time.   

PINK Prosecco, one of the first producers of the new fizz, say they’ve had so many enquiries they’ve even had to create a waiting list for customers, while more than 370,000 enthusiasts have liked the drink’s Facebook page, with many revealing they ‘can’t wait’ to get their hands on a bottle. 

Since 2009, the wine has held DOC protected status within the EU, which means all bottles produced with Prosecco label must be made in the Treviso and Trieste regions of northern Italy and are subject to a quality standard. 

While sparkling rosé already graces many a UK supermarket shelf, until recently the Italian Prosecco council (also know as the Consorzio Prosecco DOC) stated that grapes used must be at least 85 per cent Glera, meaning the fizz will always be white.

PINK Prosecco, one of the first producers of the new fizz, say they’ve had so many enquiries they’ve even had to create a waiting list for customers, while more than 370,000 enthusiasts have liked the drink’s Facebook page, with many revealing they ‘can’t wait’ to get their hands on a bottle

But in May last year, the council opted to allow bottles made with a mix of Glera and Pinot Noir grapes to be classified as Prosecco DOC.  

This took a year to be finally approved, with production of the wine beginning in May 2020.  

Like a white Prosecco, the rose variation must still be produced from a majority of Pure Glera grapes, but it will also include up to 15 per cent red Pinot Noir variety of grapes to achieve its pink hue.  

The first brand to hit UK shelves, PINK is made by some of the finest winemakers in Treviso, and in a winery owned by the Vice-President of the Prosecco Council – guaranteeing the best quality. 

The pink fizz spends at least 14 weeks in the tanks to ensure a magnificent perlage, fruity nose, delicious flavour – and a dazzling pink hue. 

Presented in a striking black a pink bottle, the fizz will cost £8.99 online, while the website is also offering a case of six for £53.94.

The first brand to hit UK shelves, PINK is made by some of the finest winemakers in Treviso, and in a winery owned by the Vice-President of the Prosecco Council – guaranteeing the best quality

Last year, Bibdendum wine who supply alcohol to bars and restaurants across the UK,  revealed Pink Prosecco could be hitting the market in 2020.

Throughout 20109, sales of the fizz saw double-digit growth, along with one in four consumers in bars regularly ‘drinking pink’.

Speaking to FEMAIL, Paul Anthony Gidley CEO of PINK Prosecco said: ‘Fizz fans have been wanting to try pink Prosecco for so long and now we can finally offer this fantastic quality, pink drink to them.

‘Since the Prosecco Council in Italy gave the go-ahead for Prosecco DOC Rosé we’ve been working hard behind the scenes to get the brand, bottle and bubbles just right. 

‘PINK Prosecco really does taste as good as it looks – it has a fruitier nose than standard Prosecco and has hints of summer fruits such as strawberry and blackberry, with fantastic racing bubbles and a light, semi-sweet finish.

‘Brits are the biggest consumers of Prosecco behind its native Italy and the popular fizz has become as much a part of the culture as a pint of beer. 

‘We’re so excited to bring our product to the UK and we’re sure there will be many PINK Prosecco corks popping over the Christmas season.’