French Startup Sneakmart, has leveraged the sneaker madness and the booming secondary resale market to launch Metakicks, a collection of NFT sneakers in mystery boxes for sneaker addicts. Metakicks’s mystery NFT concept is the first of its kind in the industry, with Sneakmart aiming to attract sneaker users to the digitalized fashion industry and drive the adoption of NFTs.
The introduction of Web3 and the massively growing NFT market has given brands a wakeup call on how to boost sales and grow their audiences. Not only that, it has given sneaker users the opportunity to own a limited pair of sneakers and resell it on the secondary market up to 10x their prices.
In 2021, the resale market was worth over $6 billion. Now, with fashion brands like Sneakmart venturing into the NFT world with its unique Metakicks, it’s expected that the resale market will even be worth more, as sneaker addicts are buying/reselling limited-edition sneakers.
Bridging the Gap Between Physical and Digital Sneakers
The community-driven Streetwear app Sneakmart, intends to narrow the gap between the physical sneakers and the digital ones to make sneaker freaks the pioneers of tomorrow’s fashion trends. The fashion startup app likened buying a physical pair of sneakers to resell later to buying a digital pair and reselling it for a higher price.
According to the CEO Anthony Debrant, “sneaker addicts love to collect and wear a lot of sneakers. Everyone loves sneakers today, everyone wears them. With Metakicks, we want to give the opportunity to start collecting digital sneakers through unique designs.”
These days, people don’t buy sneakers because they want to wear or resell them for a higher price. Due to their rarities, owning them has become a status symbol. This is all because of the NFT phenomenon. Sneakmart has positioned itself to benefit from the surging market with its Metakicks.
The Sneakmart team made 15 unique 3D animated designs using various colors, shapes, materials, and textures to allow the owner to stand out in the virtual world. Sneakermart collaborated with some celebrities and brands to release unique editions in their names.
According to the fashion app, there will be 625 pairs of sneakers in 6,250 Metakicks boxes, and will be available for purchase when it first drops. When you purchase a Metakicks box, the type of sneakers inside will remain anonymous until the lucky owner decides to open them.
The Metakicks boxes will be available for purchase on the official Sneakmart website. The mint will be done in two steps – the whitelist sale and the public sale. In the whitelist sale, whitelisters will have an exclusive discount on mint price and will secure at least one mystery box. After that, the public sale will launch. Launch is expected in February 2022, with prices to be revealed soon.