The 10 most disruptive CEOs in Mexico

The way of leading has changed, now it is more common to see managers who connect with the public, with the consumer and with his collaborators, and the stiff CEO has remained far away. Those who take the lead in this new management are technology companies.

In the third edition of the CEOs Change Makers Mexico study carried out by the Horse consultancy, Ricardo Weder, CEO and founder of Jüsto, stands out as the leader with the best evaluation, followed by Enrique Beltranena, CEO of Volaris and Mónica Aspe, CEO of SAP .

The study focuses on a Big Data and statistical analysis, from which the performance of leaders in the media and social networks such as LinkedIn and Twitter was evaluated for twelve months. Axes that mark the global corporate agenda such as innovation, digital transformation, sustainability, work-life balance, diversity and inclusion, and talent were also evaluated.

In the list of the 100 executives who are leading the change agenda in the country, managers from sectors of technology, laboratories and fintech dominate the list and only 20 women are in the ranking, only two in the top 10.

“It is not about them taking an altruistic attitude, it is not only society and the market that expect CEOs to take a more active role, but investors are now betting on more stable, sustainable and led businesses by sensible managers and with solid and sustainable growth planning in the long term”, added Juan Pablo Daniello, Founding Partner of Horse.

The ranking that recognizes executives who are generating positive change, beyond their business through a strong commitment to the change agenda, places Ricardo Wede, CEO of justo, in the first position.

Ricardo Weder is a Mexican entrepreneur who founded Jüsto, a platform dedicated to the digital sale of consumer products, considered the first 100% online supermarket.

Weber has collaborated in technology companies such as Cabify where he was COO, CEO and Global President.

“Since I was a child, I had the illusion of doing relevant things and it was difficult for me to decide what exactly I wanted at that moment, but I think I always liked to think that I had the ability to face complicated challenges and that is something that always struck me. has motivated”, highlighted the entrepreneur.

Top 10

1. Ricardo Weder, Justo
2. Enrique Beltranena, Volaris
3. Monica Aspe, AT&T
4. Maria Ariza, Biva
5. Daniel Vogel, Name
6. Guilherme Loureiro, Walmart
7. Alejandro Preinfalk, Siemens
8. David Geisen, MercadoLibre
9. Rodrigo Herrera Aspra, GenommaLab
10. José Román, Nissan

20 Women within 100

1. Monica Aspe, AT&T
2. Maria Ariza, Biva
3. Maribel Dos Santos Fernandez, Oracle
4. Angela Gómez Aiza, SAP
5. Marlene Garayzar, Stori
6. Maite Ramos, Alstom
7. Silvia Dávila, Danone
8. Veronica Perez, DOW
9. Constanza Losada, Pfizer
10. Lourdes Castaneda, Unilever
11. Frida Vargas, Binance
12. Rosalina Tornell, Pepsico
13. Luz Adriana Ramirez Chavez, VISA
14. Maria Pia Lindley, DiDi
15. Luz Elena del Castillo, Ford
16. Magdalena Lopez Estrada, Renault
17. Gretta González, Uber
18. Susana Suarez Santamaria, Amgen
19. Dora Cano, Bayer
20. Ingrid I. Aviles Ahued, Waze

The study recognizes CEOs who spread their energy and generate a conversation to weigh in the balance in pursuit of a common good.