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Today, in its eagerly-anticipated market debut, food delivery company Deliveroo listed on the London Stock Exchange via an IPO, and it will trade with the ticker (LON: ROO). Deliveroo has recently been hailed a ‘British tech success’ by Chancellor of the Exchequer, Rishi Sunak, and so it is hardly surprising that many investors are wondering how to buy Deliveroo shares.
If you want to invest in Deliveroo now, it could pay off in the long run as buying a growth stock like Deliveroo at an early stage could result in significant growth down the line. With this in mind, we thought it would be a good idea to explain where to buy Deliveroo shares in this article.
Where to buy Deliveroo stock today
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When you are trying to choose the best place to buy Deliveroo stock, it is important to scrutinise every option; you want a broker that makes investing effortless rather than a chore. However, this can take time, so have we have leveraged our extensive experience in the financial markets to save you time by listing the best places to invest in ROO stock.
All three of these brokers are secure and reliable candidates with industry-leading track records, though each has their own unique advantages that are outlined below:
1.) Plus500
Having tested Plus500 extensively, we were huge fans of its user-friendly interface and flexible approach to investing. You can use CFDs, which is often cheaper than buying shares in Deliveroo outright. Buying a CFD means you own a contract that represents the stock rather than owning the stock itself.
2.) eToro
As one of Europe’s top stock and cryptocurrency brokers, eToro’s popularity has exponentially increased in recent years. The platform has a bright, vibrant and, most importantly, clear interface that is good for inexperienced investors and virtuosos alike. Moreover, it also has an app for iPhone and Android so you can even buy ROO shares on the move.
3. Capital.com
The interface of Capital.com is unique because of its powerful analytical tools, and during our extended test, we were extremely satisfied with the platform’s design, order mechanics and general ease of use. It is undoubtedly a good place to invest in Deliveroo.
Capital.com has a great interface with some interesting tools for technical analysis. It is a good choice for investing in CCIV.
If none of these brokers suit your needs, and you still want to find where to buy ROO stock, check out our reviews page to assess the rest of your options. Moreover, if you need to get to grips with the basics of investing before you invest in ROO shares, read our beginner’s guide to buying shares in 2021.
eToro:
visit & create account
What is Deliveroo?
Get rid of the ‘oo,’ and the name is quite self-explanatory. Founded in London in 2013 by CEO William Shu, Deliveroo is a food delivery service that is available both online and as a mobile app. Users create an account, and they can then order from any local restaurant that is partnered with the company. The company delivers food in nearly 800 towns and cities across 12 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, United Arab Emirates, Kuwait and the United Kingdom.
Once the order is complete, payment will be taken from your selected payment method, and a Deliveroo bicycle or motorbike rider will promptly deliver your food, though cars are also sometimes used. While the food is en-route, users can track their order’s progress and the location of their delivery rider.
In terms of the company’s business model, it makes its money via delivery, sign-up, and service fees, and it now also offers premium subscriptions so users can have unlimited free delivery. The platform has rivals in the UK, such as Uber Eats and Just Eat, and it is worth noting that this is quite a saturated sector of the market. Deliveroo is hoping that its brand strength and slick user interface can help it fend off the competition.
Will Deliveroo stock rise in value?
It remains to be seen, and it is important to know that Deliveroo is not yet profitable. The company is reliant on small margins, and its casual, low-cost workers are key to this. The flexibility of working for Deliveroo can certainly be advantageous for some, though this employment model is yet to materialise into something that can consistently compete across multiple markets, with some employees needing more security from their careers.
The company faced difficulties during the COVID-19 lockdown, as multiple major partner restaurants closed and orders declined. However, with the capital from this IPO, Deliveroo could be set for a resurgence as the world emerges from the pandemic into the new normal. The global market for food delivery services is worth billions, so if Deliveroo can stake its claim for a bigger piece of the pie, investors could be set for returns.
For more on Deliveroo and related companies, check out out the latest news on our website.
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