Drones, electric vehicles and data, many-many-data. Amazon You have a plan to lighten the last mile, the distance that separates your store from the consumers’ homes:
The plan includes deliveries with drones in less than an hour from when the buyer placed their order and mobilize their dealers in electric vans Supplied with information on almost anything, such as the number of traffic lights, crosswalks, publicly accessible restrooms, or the speed limits a driver will encounter en route to the final destination.
Everything conspires in terms of time, cost and consumer satisfaction in a world with an excessive appetite for speed.
The capitalism is convenience. Y Amazon it is at the heart of 21st century capitalism: technological, impatient, of the future. “We are never satisfied,” said David Carbon, vice president of Amazon Prime Airthe air delivery division of the shipping giant electronic commerce. Carbon made a presentation to the press of its drone developments — remote-controlled flying devices with the capacity to transport packages of almost 2.5 kilograms.
The last Mille is an old-fashioned concept for professionals in the electronic commerce and it is one of the biggest challenges in serving consumers. “The last mile starts at the delivery station, goes through the delivery route and returns to the station. It is the part of logistics that is closest to consumers,” Mai Le, vice president of Amazon Last Mile Technologiesduring a press visit to Amazon’s robot factory in Boston, Massachusetts.
Latin American news: the drones and the electric vehicles will not soon be a reality in the populations served by Amazon in Latin America.
The challenges for its implementation are not minor and, for the moment, these technologies are focused on its business north of the Rio Grande.
The unpredictability distinguishes the Latin American city (with exceptions): traffic rules that do not work; demonstrations and social outbreaks; robberies, assaults and kidnappings; natural occurrences; infrastructures on the brink of collapse; running dogs, drain manholes without covers, and electricity, telephone, internet, and fiber optic cables hanging over people’s heads like lianas or lianas.
Meanwhile in USAAmazon can make about 250 average deliveries a day, according to Mai Le, in Mexico it is impossible to know.
Here is a daily reminder: “With the earthquake (on September 19, 2022 in Mexico City) the AT&T network fell and we lost contact with our delivery drivers,” said a businessman in the sector in September during a talk on logistics sponsored by wired magazine.
The installed capacity of Amazon in Mexico is not minor. It has 11 stores (5 in the center of the country, in cuautitlan y Tepotzotlan) and 36 delivery stations that allow it to carry goods the same day in 10 cities and the next day in 86. It is the second largest e-commerce operator by sales volume; Mercado Libre is the leader, according to market research firm Euromonitor International.
Amazon deliver your packages to Latin America through a network of more than 100 suppliers and contractors guided by Amazon software, algorithms and corporate rules.
The technology analyzes the size of the packages and the number of deliveries, the means of transport (vans, motorcycles), the weather forecasts and the times on the routes, the calculation of millions of possible routes in relation to the quota of packages to deliver and geographic details, traffic and even uses and customs. Data, lots of data.
That’s enough for now Latin Americamainly due to the size of the market, said Rafael Caldas, an executive at Amazon Logistics.
Cutting-edge technology such as drones and electric vehicles is off the radar in Latin America, but programming and data exploitation have no borders and allow Amazon to control its last mile in a more traditional way.
* I learned about Amazon’s last-mile plans in Boston, Massachusetts, where I traveled at the company’s invitation, which paid for my round-trip flight from Mexico City.
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