Acapulco, Gro. In a context where the stourism sector has faced a crisis due to the pandemic of Covid-19 and where the entry into force of a new state administration that is betting on the formulation of new public policies is added, Baja California finally has its first Ministry of Tourism, where the objectives are the detonation of items such as medical tourism and the vitivinicultural
In interview with The Economistthe Undersecretary of Tourism of the entity, José de Jesús Quiñónez Ramírez, explained that in January of this year this new dependency was finally installed, which is accompanied by new tourist instruments.
“As of November 1, 2021, the governor, Marina del Pilar Ávila Olmeda, as part of her commitments to promote the reactivation of the economy, decided that precisely the area of tourism is separated from the previous Secretariat of Sustainable Economy (. ..) She presented an initiative before the State Congress (…) the pertinent work was done and the decree was made so that as of January 1, 2022 we can already have a Secretary of Tourism”, he assured during the Tourist Tianguis at Expo Mundo Imperial.
The state official explained that in harmony they developed the Tourism Sector Program 2022-2027as well as a Tourism Promotion Trust -whose projection is to raise 271 million pesos-.
Meanwhile, to accompany these new mechanisms, in this first year the state agency was assigned a budget of 60 million pesos for the operation of its programs, while the Metropolitan Convention Center he was given another item of 12 million pesos.
Another project that was generated is a bag of 3 million pesos focused on supporting MSMEs belonging to the tourism value chain.
Quiñónez Ramírez revealed that in addition to the creation of these new mechanisms, lines of work were also developed; The first is the promotion of the health and wellness tourism segment; second, promotion of the wine industry (where it seeks to benefit 140 wine companies).
We have a series of festivities in the wine valleys, which are mostly located in the municipality of Ensenada, Tecate also has a wine valley”, he stressed.
The third axis is the detonation of nature tourism, while the fourth focuses on sports tourism, the fifth is the development of innovative products (focusing on the tourism value chain and on indigenous communities).
“Previously they were not so favored, so that is one of the objectives that we have for the current administration, the incorporation of those areas and companies within the value chain,” he stressed.
The undersecretary highlighted that since April 7 the campaign Welcome o Welcome to Baja California.
“It is to reactivate the tourism sector in national and international markets,” he reported.
Behavior
On the dynamics that the entity has had, the official stressed that positive results are already being given by the creation of the dependency and the implementation of the strategy.
For example, in this first quarter of the year 9 million visitors arrived at the entity, while in 2019, the pandemic year, there were 8.5 million.
In terms of hotel occupancyin the first four months of 2019 they had 47.12% and for 2022 this was 50.88 percent.
Cruise ship arrivals also grew by 25%, comparing January-April 2019 against the same time period in 2022.
Baja California stands out at the Tianguis Turístico 2022, positioning itself as a spearhead in health and wellness tourism in Mexico. pic.twitter.com/AIMa1id1xL
— Ministry of Tourism of Baja California (@secturebc) May 23, 2022
In the first quarter of 2019 there were 102 arrivals and in the first quarter of 2022 the total was 127.
Currently, all the hotel rooms in the state are 281 hotels, with 21,848 rooms.
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