The arrival of NameMexican exchange of cryptocurrenciesto different Latin American countries has served to double its client portfolio in just one year and thus reach more than 6 million users in the four nations it operates in the region.
According to the platform, this growth shows that the adoption of cryptocurrencies goes beyond the criptoinviernowhich is the season where the value of these instruments has dropped considerably.
“Reaching 6 million customers only confirms that we are moving on the right path and our mission is to make crypto useful, providing our customers with simple, reliable and borderless products,” said Santiago Alvarado, Vice President of Product at the exchange.
Bitso started operations since 2014; however, it was from 2019 that, after a round of investment from Jump Capital and Coinbase, it began its international expansion with the arrival in Argentina and Brazil.
Later, in May 2022, the firm founded by Daniel Vogel and Pablo González announced its arrival in Colombia, with the promise that in the first year of operations it could have close to 1 million users in that country.
“It fills us with pride to see the role that Bitso is playing in Latin America with the development of new crypto-based products adapted to the needs of our clients, such as payments, returns and support against inflation,” Alvarado said.
In its history, the firm, which is also a unicorn with a valuation of more than 1,000 million dollars, has managed to develop different products such as Bitso+, where its users obtain returns from cryptocurrencies such as bitcoin, ethereum or usd coin.
Likewise, in Argentina it enabled payments with cryptocurrencies through QR tools, for which it became the first crypto platform in the region to implement them. In Mexico, the firm is about to launch its Bitso Card, after signing an alliance with Mastercard.
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