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The office got into our house and on the dress side we relaxed.
Everything has been sweatshirts and pants for the meetings, some show up with the computer camera turned off for the meeting. Zoom; Pajama shorts or pants is the chosen garment and shirt and jacket on top, when the camera is required. Did it happen to them?
The coronavirus pandemic has made us implement social changes that we already had but were reinforced, hygiene is a key element for a healthy coexistence. Before the pandemic, “we didn’t have that social neurosis on which to lay our hands. What I think has already changed is the issue of cleanliness, “says sociologist and communication scientist Octavio Solís in an interview.
The issue of cleanliness is concentrated in the way in which we have already analyzed, for example, wearing pants more than twice once we have already gone outside and entered our house. Returning to work in the office implies having to know the environment to which we will be exposed and everything is for mental health and sanitation.
The way we dress for the offices are different depending on the type of work that your job has. For example, there are offices that have to be extremely formal, that dress code is called Bussines Formal, there are offices that can go contemporary formal and that code is named after Bussines Casual And in the same way there are offices that are less strict in the way of dressing that have to do with communication or design works that dress in a creative formal way and is called Smart Casual.
A radical transformation of our lives came to all of us with the form of coexistence, but with the return that some have made to the offices … How do they dress? Did the pandemic transform their clothing?
In interview for The EconomistUsua Manero, a public image consultant, said that the offices want to maintain the comfort of clothes in their collaborators therefore “the natural thing will be to return to work with clothes that do not limit us, the formal but comfortable clothes will be kept. Many companies asked their employees to stop wearing ties to avoid sources of contagion ”.
The tie, bowtie, scarf or scarf is a non-functional decorative garment that both sexes can wear but is mostly worn by male office workers who, according to the study “The tie as a nosocomial fomite in health personnel” carried out by the College of Internal Medicine of Mexico, a necktie is a potential reservoir of infections since it is rarely washed and has been colonized because it is a carrier of pathogens that contain bacteria such as: gram negative –causing gonorrhea, meningitis, even salmonella— Y enterococci – causing urinary tract infections, endocarditis, and meningitis.
With this isolation and already for the return to the offices, the dress codes continue without having major alteration. In an interview, Gustavo Padro, an expert in trends, curator, professor and lecturer, author of the book Mextilo, told us that: “The pandemic changed the dress codes yes and no. Those who work in a creative agency have not felt the change, they always dress casual, but law firms, accountants, etc., continue and will continue in suits “.
Where are we going
According to the experts interviewed, it is still too early to know if there is a radical change in the way we dress, however there is already a radical change in the way we behave and we have all experienced it, greeting each other with a kiss, sharing snacks in the offices, even sharing a drink of coffee in cases of maximum trust between colleagues have been left behind and these behaviors are married to the neurosis of what we touch.
“It is still too early to know if the pandemic made changes in fashion, considering that fashion is always the answer to a social need and a context. Face-to-face interaction has not yet been restored in all its spaces, there is no reflection but there will inevitably be changes ”. Said the sociologist, Octavio Solís.
For the clothing with the return to the offices it is well known that the majority failed to adopt a scheme of Home Office 100%, to this is added the need of young workers in have contact with their colleagues to feel part of the team beyond the company according to the study “The Future of LinkedIn Work.”
The use of face masks and masks, adding to this the kit of disinfectant towels, antibacterial gel and spray to clean the environment are items that cannot be missing in our backpack for work.
We have been adapting and we have gone through processes that inevitably occur, we have been responding based on the needs that the pandemic has imposed on us. “The issue of cleanliness and purity and the need for social control in certain places will depend on how advertising and the media are assimilated and that will be done until we are already in the new reality, because the new normal it is a longing ”. Solis said.
The world is in constant transition, but to really see the change we have to have passed the Covid-19 pandemic and thus evaluate what we did well and what we did not, for now we know that comfort is not fought with informality and that cleanliness is our objetive; We have undergone mental changes because pandemics such as influenza, the black plague, cholera, Russian flu and smallpox, to name a few, arrive loaded with fear and uncertainty for the human being.
In Mexico, according to an analysis by SherlockHR, 60% of companies want a face-to-face return to their offices, while people who worked remotely seek to implement a hybrid format, which when they have to go face-to-face , the way of dressing will be exactly the same as they used to before the pandemic.
“All the corporations are returning, there will be variations but we will continue working in offices. People will maintain certain appearances for when they do Zoom in their home, but in general the line will mark the office clothes, “added researcher and trend expert, Gustavo Prado.
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