(CNN) — “It’s Gonna Be May” (it will be May, in Spanish), for the tenth consecutive year.
Justin Timberlake’s iconic “It’s going to be May” meme, a pun on the singer’s pronunciation in the *NSYNC song “It’s Gonna Be Me,” has officially been around for a decade.
The meme, which shows a young-faced Timberlake from the boy band era, was created by Kianna Davis when she was a student at the University of Mary Washington in Virginia.
“I had been planning my busy April calendar and posted it as a joke for my friends,” Davis said in an interview with his alma mater.
Davis, who now works for an educational software company, had been a fan of *NSYNC since 1998.
“I never got to see them in concert, but I begged my mother for any souvenirs I saw in the shops,” he told the university. “I still have a blanket *NSYNC gave me for Christmas 20 years ago.”
She said she “had no idea what the meme would become.”
A decade later, the image is still circulating on social networks at the end of April. Last year, Davis received an additional boost of attention online when Timberlake tagged her on his social media accounts and said, “I have to give support where it’s due.”
“I was in shock,” he said. “I got so many calls and texts that I had to keep my phone on the charger all day.”